Essays on Australian Sports Anti-Doping Authority Investigation Case Study

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The paper "Australian Sports Anti-Doping Authority Investigation" Is a great example of  Sports& Recreation Case Study. Cronulla-Sutherland Sharks Football Club is a professional rugby league team founded in 1963. Following the addition of this team into the competition by the New South Wales Rugby Football League (NSWRFL) in 1967, the team has registered mixed fortunes over the years including major financial trouble in 1983. In February 2013, Cronulla-Sutherland Sharks Football Club was involved in detrimental doping allegations by ASADA with investigations revealing that as many as 14 Sharks players had been using prohibited, culminating in them being offered bans of six months for admitting to this offense.

This was a critical incident as outlined below. Justification of critical incident According to Bejou, Edvardsson, and Rakowski (1996, p. 36), a critical incident can be perceived as one which can be explained in detail and that which has significant deviation, either positively or negatively from what is normal or expected. The first rationale of the critical nature of this incident is based on its unexpectedness. This is whereby in the backdrop of a drop in performance of this team, the year 2012 started in a promising stride, most notably with the leadership of Chairman Damien Irvine, general manager football Darren Mooney and Coach Shane Flanagan.

Subsequently, this club impressively won 6 matches in a row, the first time in over a decade and when 8 rounds were over, they were sitting third on the table is the highest placed franchise in Sydney. This had an extensive impact on the fan base and the funs exhibited increased optimism in regard to the performance of this team both in the short and in the long-term. Thus, the doping incident was unforeseen by both the fans as well as other stakeholders in this organization and the revelation of as many as 14 players being engaged in the doping scandal was extremely unexpected.

Additionally, the disclosure by Fairfax Media that Sharks players were allegedly given Thymosin Beta 4 and CJC-1295 peptides to boost their performance in the 2011 season (Telegraph Sport, 2013, p. 1) and claimed that they were told that the substance was legal was also an extremely unexpected phenomenon. The other rationale which qualifies this incident as being critical is based on its disruptive nature.

This is whereby this incident culminated in the axing of coach Shane Flanagan as well as four members of the backroom staff. Additionally, it resulted in the players who were alleged to have used the substance being urged to accept a six-month suspension over an ASADA investigation of NRL clubs (AAP, 2013, p. 1). Both of these developments were bound to pose disruptive implications, not only to the management of this organization but also to the performance of the club. The last justification which places this incident as being critical is whereby it entails elements of emotional or physical loss or risk of loss.

This is best epitomized by the fact that with the players facing at least six months in suspension based on using performance-enhancing substances which they had initially been told were legal by their superiors, they are bound to feel the extensive emotional and physical loss.


AAP, 2013, ‘Cronulla hold talks on doping suspensions’, retrieved 28th May, 2013, <>.

Bejou, D., Edvardsson, B., & Rakowski, JP.1996, ‘A critical incident approach to examining

the effects of service failures on customer relationships: The case of Swedish and U.S. airlines’, Journal of Travel Research, Vol. 35, No. 1, pp. 35-40.

Fairfax media, 2013, ‘ASADA drops interviews with league coaches, staff’, retrieved 28th May,

2013, <>.

Telegraph Sport, 2013, ‘NRL club Cronulla Sharks could have 14 players suspended after

investigation into use of banned drugs’, retrieved 28th May, 2013, <>.

World News Australia, 2013, ‘Cronulla Sharks chairman stands down’, retrieved 28th May, 2013,


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