Essays on Sharks Football Club Records Case Study

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The paper "Sharks Football Club Records" is a great example of a Management Case Study. There exist insurmountable evidence that the use of performance-enhancing drugs (PEDs) (also known as doping) has a long history among human beings and has led different scholars and practitioners to infer that performance-enhancing drugs are not unique to the contemporary athletic competition (Martin et. al, 2007, p. 6). Therefore, the use of PEDs has received extensive documentation since early sporting competitions between the ancient Greeks and Romans. In modern times, diverse institutions best epitomized by World Anti-Doping Agency (WADA), National Collegiate Athletic Association (NCAA) and National Football League (NFL) among others have engaged in the promulgation of a list of prohibited substances and methods.

This is founded on the fact that these prohibited substances have the capacity of giving some athletes an unfair competitive advantage over others or even harm their health. However, the barest reality is that the use of these substances contradicts the spirit of sports around the globe (Werner & Hatton, 2010, p. 34). The incidences of doping have been widespread in different parts of the world and have received extensive attention in recent decades.

This was evident in Australia whereby the use of the PEDs was unearthed at the Cronulla-Sutherland Sharks Football Club in February 2013 with the investigations by Australian Sports Anti-Doping Authority (ASADA) revealing that as many as 14 players in this team were allegedly involved in the doping activity. In this regard, this analysis will explore this critical incident that almost threatened to tear this club apart as well as the company’ s response/action to this incident. Additionally, this analysis will entail an evaluation and position statement in relation to this incident.

Nonetheless, it is important to first have a summative summary of the background of the case study institution in order to gain a comprehensive insight into this incident. Company background The background of the Cronulla-Sutherland Sharks Football Club goes back to its foundation in the 1960s. This club was founded in 1963 under the banner of Cronulla-Caringbah and proceeded to enter the inter-district competition where the played against Sydney University, Wentworthville as well as Penrith among other clubs in the Sydney area. The New South Wales Rugby Football League (NSWRFL) eventually added Cronulla-Sutherland Sharks together with Penrith to the competition in 1967 and these teams became the first to join the competition since Manly and Parramatta had been admitted two decades earlier in 1947.

Since the establishment of this club, it has produced mixed fortunes with the longest winning streak be recorded at 12 in 1998 including two draws having preceded by the longest losing streak in more than three decades earlier in 1967 which was recorded at 9.

However, it is in 2002 when this club recorded the most wins in succession which stood at 11 (Cronulla-Sutherland Sharks Website, 2013, p. 1). The month of February 2013 has been perceived as the blackest revelation in Australian sports with implications that the drugs-in-football scandals have escalated to new depths. This was after Cronulla Sharks NRL club became engulfed in a crisis of doping allegations with as many as 14 players being implicated in this saga (Australian Broadcasting Corporation, 2013, p. 1). This culminated in a massive public outcry against this vice and the subsequent investigations into this crisis by the Australian Sports Anti-Doping Authority (ASADA).

The following section analyzes the critical incident nature of this scandal.

References

Australian Broadcasting Corporation, 2013, ‘Sharks attacked over drug claims’, retrieved 28th

May, 2013, < http://www.abc.net.au/7.30/content/2013/s3720124.htm>.

Bejou, D., Edvardsson, B., & Rakowski, JP.1996, ‘A critical incident approach to examining

the effects of service failures on customer relationships: The case of Swedish and U.S. airlines’, Journal of Travel Research, Vol. 35, No. 1, pp. 35-40.

Cronulla-Sutherland Sharks Website, 2013, ‘Sharks Football Club Records’, retrieved 28th May,

2013, < http://www.sharks.com.au/stats>.

Engen, OA., Mikkelsen, A. & Grønhaug, K., 2010, ‘Critical incidents and social construction of

corporate social responsibility’, Social Responsibility Journal, Vol. 6, No. 3, pp.345-361.

Martin, DM., Baron, DA. & Mark, SG., 2006, ‘A Review of Performance-Enhancing Drugs in

Professional Sports and Their Spread to Amateur Athletics, Adolescents, and Other At-Risk Populations’, Journal of Addictive Diseases, Vol. 25, No. 4, pp. 5-15.

Massoud, J., 2013, ‘Fourteen Sharks players advised to consider putting hands up for six month

bans as ASADA probes club’, retrieved 28th May, 2013, < http://www.foxsports.com.au/league/nrl-premiership/fourteen-sharks-players-advised-to-consider-putting-hands-up-for-six-month-bans-as-asada-probes-club/story-fn2mcuj6-1226591615223#.UaTbxtI3BYp>.

Walter, B., 2013, ‘With no chief, could Cronulla have been an accident waiting to happen?’, The

Sydney Morning Herald, retrieved 28th May, 2013, < http://www.smh.com.au/rugby-league/league-news/with-no-chief-could-cronulla-have-been-an-accident-waiting-to-happen-20130308-2fr3n.html>.

Werner, TC., & Hatton, CK., 2010, ‘Performance-Enhancing Drugs in Sports: How Chemists

Catch Users’, Journal of Chemical Education, Vol. 88, No. 1, pp. 34-40.

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