The paper "Cronulla Sutherland Sharks Football Club " Is a great example of a Sports and Recreation Case Study. The Cronulla-Sutherland club is an old club in the Rugby world. For the five decades (1963 to date) the club has been in existence, it has been gearing towards attaining better results year after year through talented players. However, success has not always been forthcoming. The club has tasted both successes and losses but it has been always forward-looking. This has been challenging and opportunistic. However, the doping challenge has been threatening of all.
The club has been connected to doping issues in the past (2009) which lead to the banning of a player for 2 years. The current doping challenge is even bigger with more players and probably management being part of the ghost. The discussion intends to review why the drug-related doping issue is critical, how the club reacted and an evaluation of the issue. This is intended to create an understanding of the issue in relation to the club’ s past performance. Company Background Cronulla Sutherland Sharks Football Club has existed for five decades now.
Its long history started in 1963 when the club was initially founded as Cronulla Caringbah at Sutherland Oval. The club is based in the Sutherland-shire suburb of Sydney’ s city. From the club’ s initiation, it just required 4 years of proven performance to join the New South Wales Rugby League (NSW-RL) in 1967 although they had lost severally in the finals. The NSW-RL was transformed into the Australian-Rugby-League (ARL) and the current National-Rugby-League (NRL). Historically (1968), in Australia’ s Rugby League, Cronulla was the first club to possess its own grounds.
In 1973 and 1978 the Sharks went to the finals with Sea Eagles but were defeated in both. However, the club was able to win a trophy, it's first in the 1st-grade competition in 1979 when it won the mid-week Amco-Cup-Competition. By 1983, the Sharks went on their knees financially being now at the mercy of NSWRL for support. The league association consequently appointed an administrator and offered a loan to Cronulla. In the midst of its financial struggles, the club saw Andrew Ettingshausen’ s emergence who won Rookie of the year and had a bright career (Cronulla Sharks, 2012a; Cronulla Sharks, 2012b). The 1990s were no different for the Sharks financially and had to further endure it.
Notwithstanding the situation, the club was able to reach the semi-finals six times between 1994 and 2001. The crowd numbers were now back, with this performance and ultimately their financial standings improved. However, during this period Cronulla had severed ties with the NRL for 3 years from 1995 to 1998 when it rejoined the league. The Sharks had opted to join the Super League (SR) competition which had a short existence.
In 1997 under the SR, Cronulla lost in the finals to Brisbane, it lost again in 1999 to the Dragons under the NRL and also in 2001 to Newcastle. Upon return to the NRL, Cronulla won two trophies in 1999; the premiership (minor) and J. J Giltinan-Shield (Cronulla Sharks, 2012a; Cronulla Sharks, 2012b). Down to controversies and underperformance was experienced again after 2001. This consequently led to quick changes in the club, financial difficulties, player misdemeanors, and poor match results. The later seriously affected the club’ s financial outlay since the crowds had again withdrawn.
In 2006, Cronulla experienced 10 consecutive losses. In this difficult period, the club’ s chief executive officer (Steve Rogers) was found dead in a drug-alcohol related bizarre in January 2006. In 2007, the club finished in the 15th position but this improved the following year when the club reached the preliminary final but lost. In 2010, the coach (Ricky Stuart) quitted from increasing pressures. Shane Flanagan took over but dismal performance saw the club at the 13th place in 2011.
However, in sensing the continued underperformance, the coach and the club’ s management adopted a new strategy of signing numerous recruits which were rewarding in 2012, it finished 7th which was a substantial improvement while Melbourne storm wore the NRL in 2012 (Cronulla Sharks, 2012a; Cronulla Sharks, 2012b).
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