The paper "Microsoft - Strategic Analysis and Future Directions" is a perfect example of a business case study. Microsoft Corporation is one of the biggest names in the technology industry which was founded by Bill Gates and Paul Allen in 1975. This report focuses on the strategic analysis of the company with a prime motive of future growth opportunities for Microsoft along with the potential risks that the company may face in achieving sustainable business success. The report highlights Microsoft’ s current business strategies, its core competencies, key factors impacting the smooth flow of business and recommended future strategies most viable for the company.
The report is prepared in a logical manner which includes an in-depth analysis of Microsoft’ s business strategies, internal and external environmental factors affecting the business, business level, corporate level and international level strategies, mergers and acquisitions of the company, strategy implementation tools along with change management (Webster, 2000). Finally, the report is concluded with future strategic directions for the company to ensure sustainable business success throwing light on both theoretical and practical approaches to achieve the same with lesser efforts. 2.0 BRIEF ABOUT MICROSOFT CORPORATIONS Microsoft Corporation is an American multinational corporation with its headquarters situated in Redmond, Washington, the USA which develops, manufactures and supports a varied range of computing devices with the use of the latest technology.
The company initially began its business in operating systems but later diversified itself towards software development and other allied products related to IT. The company presently works in the following five divisions. Windows and windows live division. Servers and tools Microsoft business division. Online service division and Devices and entertainment division. The organization has grown over time and has adopted a strategy where they look to buy other companies.
Nokia is an example in that direction. The diversification has helped Microsoft to reduce their level of risk. Microsoft continues to dominate the market.
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