The paper “ Institutional Change Management Strategy Designed for Adoption by Public Hospital” is a well-turned example of the case study on management. In the age of globalization where information is available to everyone and from numerous sources and when technology has invaded every aspect of human life, these two changes have impacted hospitals just as much as they have any other organization in the world today (Uhl-Bien, Marion & McKelvey, 2007; Bazzoli, Dynan, Burns & Yap, 2004). To begin with, the information age has created an informed clientele for most organizations, in the hospital’ s case an informed patient base.
Hospitals are no longer the kind of institutions they were a decade ago when there was minimal interaction between patients and the caregivers and other medical staff employed at a hospital (Bazzoli, Dynan, Burns & Yap, 2004). Then, a patient neither wanted to know anything about the choices their doctors and nurses made during treatment nor needed interaction with the medical team attending them at a personal level. Currently, however, patients have become more involved in their treatment (Bazzoli, Dynan, Burns & Yap, 2004).
They are more informed to a point of demanding to know the alternative treatments available, and the most viable alternative for them. They demand to make the choices themselves based on the advice given (Bazzoli, Dynan, Burns & Yap, 2004). Secondly, organizations have had to adopt modern technology in their equipment and communication. Of particular concern is the adoption of computer technology and all the technologies accruing from the computer platform such as the internet. Hospitals have had to learn how to communicate with their patients via the internet using emails and in their websites (Bazzoli, Dynan, Burns & Yap, 2004).
Hospitals have to build an online presence as well as reply to numerous inquiries and comments sent to them by their patients or prospective patients in emails (Bazzoli, Dynan, Burns & Yap, 2004). The hospital under analysis was established between 1938 and 1945, in pre-world war II Europe. The hospital has survived with protocols and policies established then to offer services to patients until today.
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