Essays on Change Management - Microsoft Corporation Assignment

Download full paperFile format: .doc, available for editing

The paper "Change Management - Microsoft Corporation " is a good example of a business assignment. The contemporary business environment has always undergone periods of change including structure, culture and ethos. Technology has played its part in this change, as has internal and external political changes. All industrial sectors have experienced change, including the financial services industry, the travel industry, football and the hotel industry. Not all e-sites have been and firms are trying to learn from this (Bali and Dwivedi 2007). Customer satisfaction, e-commerce, integrity, ethics, organization, focus and commitment are some of the watch-words being heavily used.

In modern times, the changes in the operating environment are forcing many organizations to restructure their operations in such a way that they are able to take advantage of the emerging opportunities and also manage negative forces that may be working against their business. What is clear is that the modern business operating environment is that both best and worst times have been presented to various businesses and the survival of each greatly depends on how well the business is structured (Collins 2001).

Given the advancement in technology, the business world has opened up and more market opportunities do exist for the business and at the same time competition has been hastened as more aggressive and well-established businesses are finding their ways to the global market. Towards the end of the twentieth century and towards the start of the 21st century, is when the business environment has been very eventful especially with regard to change. The changes that have occurred both large and small can be seen as a continuation of what has been there before.

The previous century can be considered a transition of what was lying ahead for the organisations in the 21st century. What is being witnessed now perhaps can be termed as a combination of both continuation and transformation (Turban and Wetherbe 2007)? The continuity growth in technology, science and inventions for instance from the West and rapidly expanding economy is what has stimulated the need for change in different sectors.  

References

Arrington, M 2008, Microsoft's Corporate Development Strategy Changing Daily, retrieved on 7th November 2012, available at: http://techcrunch.com/2008/05/07/microsofts-corporate- development-strategy-changing-daily/

Bali, RK and Dwivedi, 2007, The Small Book of Big Presentation Skills, Lexden Publishing,

ISBN: 1-904995-17-9 (eBook – ISBN: 9781904995227

Christensen, C 2000, The innovator’s dilemma. New York: HarperBusiness.

Collins, J 2001, Good to great: Why some companies make the leap and others don't. New York: HarperCollins.

Demers, C 2007, Organizational change theories: A synthesis. Thousand Oaks: Sage Publications.

Haines, S, Aller-Stead, G & McKinlay, J 2004, Enterprise-wide change: Superior results through systems thinking. Hoboken, NJ: John Wiley & Sons.

Kaplan R and D. Norton 2000, The strategy focused organization. Boston, MA: Harvard University Press.

Kim, WC and Mauborgne, R 2006, Tipping point leadership. Harvard BusinessReview. 19-44.

Kotter, J 2006, Leading change: Why transformation efforts fail. Harvard Business Review.

1-17

Lawler, E & Worley, C 2006, Built to change: How to achieve sustained organizational effectiveness. San Francisco, CA: Jossey-Bass.

Mader, S 2006, Technology: Succession Planning, the Microsoft Way, retrieved on 6th November 2012, available at: http://www.businessweek.com/stories/2006-06- 26/succession- planning-the-microsoft-way

Maginn, M 2005, Managing in times of change. San Francisco, CA: McGraw-Hill.

McNurlin & Sprague 2002, Information Systems Management In Practice (5th Ed), Pearson

Education.

Mullins, L 2010, Management and Organisational Behaviour (9th Ed), Pearson Education,

ISBN: 027372861X

Microsoft 2012, Company information, retrieved on 6th November 2012, available at: http://www.microsoft.com/about/companyinformation/en/us/default.aspx

Rishad, T 2011, Microsoft: From an Organizational Behavior perspective, retrieved on 6th November 2012, available at: http://venturetech.wordpress.com/2011/03/14/microsoft- from-an-organizational-behavior-perspective/

Robson, 1997, Strategic Management and Information Systems (2nd Ed), Pearson Education

Turban, M and Wetherbe, 2007, Information Technology for Management (6th Ed) Wiley

Vijay, G and Trimble, C 2008, Why Apple Beats Microsoft at Change Management, retrieved on 6th November 2012, available at: http://www.forbes.com/2010/09/08/apple-microsoft- innovation-change-leadership-managing-human-capital-10-govindarajan.html

Watkins, JM & Mohr, BJ 2001, Appreciative Inquiry: Change at the speed of imagination. San Francisco: Wiley.

Weisbord, M & Janoff, S 2000, Future search: An action guide to finding common ground in organizations & communities. (2nd ed.). San Francisco, Berrett-Koehler.

Download full paperFile format: .doc, available for editing
Contact Us