1.0 Background The contemporary business environment has always undergone periods of change including structure, culture and ethos. Technology has played its part in this change, as has internal and external political changes. All industrial sectors have experienced change, including the financial services industry, the travel industry, football and the hotel industry. Not all e-sites have been and firms are trying to learn from this (Bali and Dwivedi 2007). Customer satisfaction, e-commerce, integrity, ethics, organization, focus and commitment are some of the watch-words being heavily used. In the modern times, the changes in the operating environment are forcing many organizations to restructure their operations in such away that they are able to take advantage of the emerging opportunities and also manage negative forces that may be working against their business.
What is clear is that the modern business operating environment is that both best and worst times have been presented to various businesses and the survival of each greatly depends on how well the business is structured (Collins 2001). Given the advancement in technology, the business world has opened up and more market opportunities does exist for the business and at the same time competition has been hastened as more aggressive and well established businesses are finding their ways to the global market.
Towards the end of the twentieth century and towards the start of the 21st century, is when the business environment has been very eventful especially with regard to change. The changes that have occurred both large and small can be seen as a continuation of what has been their before. The previous century can be considered a transition of what was lying ahead for the orgnisations in the 21st century.
What is being witnessed now perhaps can be termed as a combination of both continuation and transformation (Turban and Wetherbe 2007). The continuity growth in technology, science and inventions for instance from the West and rapidly expanding economy is what has stimulated the need for change in different sectors. In essence what is in the mind of most of the managers is to ensure high level customer satisfaction, corporate integrity, business ethics, organization of business and focus as well as commitment to organizational goals.
It is with this respect that this analysis is aimed at establishing change management issues in organizations and in particular, Microsoft and by paying special attention to such factors as organizational behavior, culture, technology, political and social (Kotter 2006). Other factors that this analysis will pay attention to include the company strengths and weaknesses. 2.0 Company overview Micrososoft Corporation is an international company that is specialized in computer technology. The history of Microsoft can be dated as back as 1975 when the idea about the company was founded by two gentlemen namely Bill gates and Albuquerque.
Currently, Microsoft’s best selling products include Microsoft Windows Operating System and Microsoft Office software (Microsoft 2012). 2.1 Company commitment Microsoft as a company is committed towards to finding best and most creative solutions for their customers who use their software daily. This is particularly important in ensuring that the company is able to offer businesses with solution by coming up with innovative ideas that are important for connection for their customers.