The paper "Storytelling and Design Thinking" is a great example of a Business case study. Boutique change consultancy is a consultancy that uses a design thinking approach in storytelling to introduce and manage change within organizations. There is an increased need to integrate storytelling and design thinking in managing change. This report, therefore, investigates how design thinking and storytelling approaches can be applied for effective management of change. The report presents a design thinking approach that leads to the development of a story that successfully implements and manages change. Communication is a key process, hence critical questions designed to aid the development of a strategic communication plan.
The organization's survival will be determined by its capability to administer change and not necessarily its current financial status. The report will also discuss the main challenges and issues brought about by the hesitant simplification of the approach. We conclude by discussing the hypothesis of the value of Design Thinking and Storytelling as key factors for designing a change policy framework. This creates a process where we bring in a discipline into the narrative procedure, hence doing away with guesswork. The report argues, based on a concrete case, that design thinking and storytelling are valid and important approaches to address change processes. When the design problem is identified it easily delivers the meaning of a story in an impressive way.
A complex idea is simplified yet still loaded with meaning. Implementation of change in an organization results in tensions, the management should therefore ensure the all the employees within the organization are engaged in the process of change. The organizational change success is based on the acceptance and ownership of the change by the entire team of workers in the organization. Design thinking puts a strong emphasis on narratives that are easy to understand and include practical recommendations.
The report seeks to form recommendations to be implemented. More especially on how change is to be communicated effectively using design thinking and storytelling.
Brown, T. (2008) Design thinking. Harvard business review 86, 84-92, 141
Cross, N (2011) Design Thinking: Understanding How Designers Think and Work, Berg, Oxford and New York.
Denning, S. (2006). Effective storytelling: strategic business narrative techniques. Strategy & Leadership, 34 (1), 42–48.
Donald Chrusciel, 2008. What motivates the significant/ strategic change champion: Journal of Organizational Change Management Vol. 21 No. 2. Emerald Group Publishing Limited. Iowa, USA.
Fabrikant, Geraldine, 2004. "Market Place; News Corp. Plans to Follow Its Chief to the United States". The New York Times.
Fiona Graetz & Aaron C.T. Smith, 2010. Managing Organizational Change: A Philosophies of Change Approach, Journal of Change Management, 135-154, Routledge: Melbourne, Australia.
Gotsi, M. & Wilson, A., 2001. Corporate Reputation: seeking a definition. Corporate Communication: An International Journal, l6 (1), 24-30.
Kaye, M. (1995). Organisational myths and storytelling as communication management: a conceptual framework for learning an organisation’s culture. Journal of the Australian and New Zealand Academy of Management, 1 (2), 1-13.
Martin, Roger L. , 2007. The Opposable Mind: How Successful Leaders Win through Integrative Thinking. Boston, MA: Harvard Business School.
Miller, K.I., & Monge, P.R., 1985. Social information and employee anxiety about organizational change. Human Communication Research, 11(3), 194-203.
News Corporation Limited, 2010. International Directory of Company Histories. Sydney, New South Wales : Australia.
Phillips, Julien R., 1983. "Enhancing the effectiveness of organizational change management". Human Resource Management 22 (1–2): 183–99.
Pressfield, Steven., 2002. The War of Art: Break through the Blocks and Win Your Inner Creative Battles. New York: Warner.
R. J. Marshak and D. Grant, 2008. Organizational Discourse and New Organization Development Practices, British Journal of Management, Vol. 19, Blackwell Publishing Ltd: Malden, USA.
Rowe, G. P., 1987. Design Thinking. Cambridge: The MIT Press
Silversin J, Kornacki MJ. Implementing change: From ideas to reality. Fam Pract Manag. 2003;10:57–62.
Sydney Finkelstein, 2006. Why Smart Executives Fail: Four Case Histories of How People Learn the Wrong Lessons from History, Business History, Vol. 48, No. 2, T&F Group: Routlegde, USA