The paper "Retail Rescue Plan for David Jones" is a wonderful example of a case study on management. Change in society is inevitable and affects almost all key sectors in society (Mittal 2012, p. 64). This makes a change to be inevitable in the modern world of humankind. One area change has become inevitable is modern organizations. The business environment remains dynamic, a fact that continue to force the organisation to embrace change in their strategies in order to remain competitive (Mittal 2012, p. 64). Therefore, change at any stage, level or situation becomes an important phenomenon to study and evaluate its impact on modern organizations. 2.0 Case-study: Retail Rescue Plan for David JonesDavid Jones is not the way it was a few years ago.
Many changes continue to take place in the business environment that affects the company. For example, an attempt by the company to develop and operate an online shop, ten years ago, failed resulting in a big loss amounting to $28 million (Sue 2011, p. 1). There is an increasing consumer mood shift that can be partly linked to increasing growth in online retailing.
But for DJ, it has been unable to capture and respond appropriately to this consumer mood shift and the company has largely under-invested in technology (Sue 2011, p. 2). Besides, David Jones has issues to do with people management. The company’ s staff exhibit low morale and motivation can be said to below. The situation has dilapidated into a high turnover with top talents and great knowledge in the company moving out (Sue 2011, p. 3). The entire scenario has greatly affected activities at DJ, especially in service provision.
Investors are worried about the weakening of the company’ s brands in the market. To change the current situation, DJ’ s CEO, Paul Zahra, aims to implement a strategy in order to restore sales, margin, and profit growth in the company. The company also intends to increase and improve its bricks and stores, improve services, create and introduce more brands, improve pricing strategy, improve the quality and style of products and improve overall customer service experience (Sue 2011, p. 3). Although the company is determined to build its success on this strategy, the company does not forget or underestimate the difficulties it has faced in the past such as share and debt market volatility, impacts of natural disasters, and soft house prices (Sue 2011, p. 3).
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