Essays on Business Acquisition of Nokia by Microsoft Corporation Case Study

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The paper "Business Acquisition of Nokia by Microsoft Corporation " is a perfect example of a business case study.   This paper analyzes changes occurring in modern firms with respect to various macro and micro-level variations in the business environment. In order to accomplish the research, the researcher has considered the changes adopted by Nokia, Google and Barclays bank. The articles are taken from national newspapers that are between Monday, 23rd December 2013 and Monday, 3rd March 2014. The three newspapers from where these articles are taken are China Times, The Guardian and The Telegraph.

This paper will eventually suggest that a change in the external business environment generates significant alterations in the macro and micro level commercial perspectives of a firm. In recent years, the international and domestic state of affairs of an economy substantially influences the growth perspectives of a firm; at the same time, firms’ growth positively influences the progress of an economy. Thus, both multinational firms and contemporary economies exhibit symbiotic relation in the current epoch. Against each article, the researcher will first elaborate and describe series of events related to the concerned case of the article and then, under the framework of each analysis, the discussion on each topic would be extended by applying special theoretical concepts.

The first article is taken from the national newspaper of China, China Times. The article explains the merger of the business of Nokia and Microsoft Corporation. The report claims that the giant competitive firm of Nokia has decided to accept the offer of a takeover from the organization of Microsoft Corporation. The report then stated that a sum of US $ 7.2 billion was invested by the organization in the process of the takeover (China Times, 2013).

However, according to the article, the Ministry of China was keen to imbibe antitrust practices of the company of Microsoft Corporation in the market, following the merger. It was found that existing rivals in the market of China, like, Lenovo, ZTE and Xiaomi, are threatened after the occurrence of this takeover. As per the belief of all these firms, Nokia would be able to exercise exclusive powers in the market after this takeover.

Reference

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Bose, C. D., 2002. Principles of management and administration. New Delhi: PHI Learning Pvt. Ltd.

China Times, 2013. Regulator cautious on Microsoft's Nokia takeover in China. The China Times, 24 December.

Hern, A., 2014. Why Google has 200m reasons to put engineers over designers. The Guardian, 5 February.

Mankiw, G. N. and Taylor, M. P., 2006. Microeconomics. Connecticut: Cengage Learning EMEA.

Mankiw, G. N., 2011. Principles of Economics. Connecticut: Cengage Learning.

Webster, F. E., 1995. Industrial marketing strategy. New Jersey: John Wiley & Sons.

Wilson, H., 2014. Barclays to axe up to 12,000 jobs. The Telegraph, 11 February

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