The paper "Analysis of Deb Farnworth-Wood - the CEO of Australian Skin Clinics " is a perfect example of a management case study. This essay analyzes Deb Farnworth-Wood the CEO of Australian Skin Clinics who is the entrepreneur behind the transformation of Australian Skin Clinics into one of the foremost businesses in the industry growing the company exponentially into what it is today. ASC History, development and growth Australian Skin Clinics (ASC) is recognized widely as a leading authority in Cosmetic and Aesthetic services in Australia that offers a wide range of result-driven aesthetic treatments that suit all ages and skin types.
The company’ s history dates back in 1996 when it was established as Queensland’ s first Cosmedi-Spa. The doctor who established it had an idea of making it a franchising company but this was not to be. However, the company grew rapidly since its inception and by the time Deb Farnworth-Wood bought it in 2007, Australian Skin Clinic was already an established Gold Coast business that had a 12,000 client base. Since the 2007acquisation, Australian Skin Clinic (ASC) has been on a growth trajectory and has been transformed into a commercially viable franchise company (Ozskin. com, 2016).
The company’ s first franchise was launched in 2011. Today, the company has 22 franchises across Australia and plans are underway to launch in New Zealand. The company has also expanded its range of services including laser hair removal, laser rejuvenation, cosmetic injectables, skin tightening, microdermabrasion, skin peels and fractional RF. The company also operates the Advanced Skills Academy as well as a shop-fitting business. ASC has also bought a skincare company while its future plans include opening 20 new clinics in each of the next three years which will include fifteen in New Zealand. Start-up background analysis Background to the entrepreneur in terms of family and socio-cultural Deb Farnworth-Wood was born in 1962 in the United Kingdom which was her native country.
She started working as an office administrator at a young age before being quickly promoted to administration manager of a retail store. She would then be promoted to a regional administrator seconded to store opening teams. This gave her an opportunity to gain experience in audit, goods receipt, warehousing, security, maintenance as well as on-floor sales thus exposing her to almost every aspect of the business.
However, when the company wanted to move her to London, she had to resign the job owing to her desire for freedom/independence in addition to the fact that she did not want to give up her family and the quality of life for the chaos of the city (Littunen, 2000). As such, she quit the job and began a temporary job at a general practice hence getting initiated into the health industry.
Coincidentally, the UK government was looking for experienced business managers to undertake financial accountability and management while undertaking innovation in the health sector. Her involvement in the initiative saw the doctors make her a partner becoming the first non-general practitioner to become a partner in general practice. As time went by, Deb and her family bought a pharmacy where they introduced other services including dietetics, dental, podiatry, aesthetic and counselling services. The industry had a lot of growth and development opportunities which gave a lot of business experience to Deb. Deb worked in the sector for 17 years after which it was time for her to look for a new challenge.
At the age of 44 years, she decided to move to Australia with her husband and family for a big change. It was during a reconnaissance mission in 2006 that Deb found Australian Skin Clinics and recognized its potential for growth and development. She made a decision to buy it and revamp it (Whichfranchise. net. au, 2016). Her business experience and background in health management would enable her to run the business into what it is today having decided that running the business as a franchise was the best option for her.
It is thus clear that Deb history and background coupled with her entrepreneurial nature enabled her to identify a good opportunity the ability to run the business into what it is today.