The paper “ Organizational Performance of Apple Inc” is an inspiring variant of the case study on management. Organizations thrive in their operations depending on their management and operational strategies as a whole. A well strategically organized company has a bigger market share and in terms of popularity, customer majority, and higher sales returns as opposed to lower strategized companies. This report intends to unveil the operational position for Apple Company in terms of its structure, organizational strategy objectives, personnel hierarchical structure, geographical location, and specific performance position in the global business community. Apples, Inc.
BackgroundApple, Inc. came to its inception in 1976 by Steve Jobs and Steve Wozniak. It was among the first companies than entirely focused on technology with the aim of not only serving large computers but individual customers. Johnson (2012), stated that Apple, Inc. 's core purpose is to make computers available or accessible to an average customer hence being the first and leading company in the marketing of personal computers. Apple, Inc. has a strong and wide market orientation by the virtue that its decisions are mainly based on client needs.
Apple’ s, Inc. vision is to the commitment to bring the best experience in computing to educators, students, customers, and creative professionals globally through its internet offerings, hardware, and software. Their mission statement upholds one main value; “ superiority” by simply outshining their competitors (Johnson 2012). Apple, Inc. ’ s Core ValuesIn reference to Bookwalter (n. d.), Apple among others, believes that it is the greatest producer of great products, it believes in simplicity and not complexity, furthermore, it participates in markets where it can contribute significantly and consequently, it believes in cross-pollination and deep collaboration within company groups, which promote innovation in ways that its competitors cannot match (Bookwalter n. d.).
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