Essays on Telstra Corporate Social Responsibility Case Study

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The paper "Telstra Corporate Social Responsibility" is a great example of a case study on business. Many organizations in the 21st century are faced with the question of whether to be or not to be ethical. This particular paper was grounded on evaluating one of the biggest Telecommunication Companies in Australia; Telstra Corporation. The scope of the analysis was based on evaluating the organization's procedures, policies, and corporate programs in order to speculate whether the organization indeed qualifies as a reflection of an ethical organization. From the analysis, it can be stated that Telstra has indeed put emphasis in terms of enhancing ethical business practices and social reasonability.

The various initiatives undertaken by the organization depict a clear indication of the organization's determination to ensure that it does not only get involved in management by objective but rather its policies and programs also cater to the needs of the society its serves. Contention however arises when the organization gets involved in various initiatives that promote ethical business and social responsibility however without the integration of the true human aspect within its culture of social responsibility and ethical business.

The big question that emerges is that; does the organization practice social responsibility and ethics as an emerging issue in the contemporary business environment, or due to the true concern of the welfare of people in society? The main recommendation of the analysis was that businesses such as Telstra should not only strive to build a public image through external initiatives but rather focus should also be put on developing and motivating people within the organization. Introduction There are numerous calls for organizations in contemporary Australian society to be more socially responsible and conduct their operations in a manner that is more ethical.

Businesses do not operate within a vacuum but rather within the social context. As result, being societal conscious is one of the emerging issues in contemporary organizational management. A business may be renowned as a multi-billion seller however it may be a failure in terms of business ethics and the care for people in the society it operates. Yet again, there are numerous shifts in the business environment due to changes from both the micro and macro environment.

References

Bansal, P &Roth ,2000, "Why Companies Go Green: A model of Ecological Responsiveness". The Academy of Management Journal, Vol.43, No.4, pp. 717–73

Carpenter, M., Bauer, T. & Erdogan, 2009, Principles of Management, New York: Flat World Knowledge

Carla S, 2004, Business Ethics = Social Responsibility, Annual International Supply Management Conference, Lallatin & Associates.

Carter, M, 2010 , 8 Guidelines of managing Ethics in the Workplace, Sage.

David, G, 2010,Responding to “The Case Against Social Responsibility” Business Ethics .

Grace, D., S. Cohen ,2005, Business Ethics: Australian Problems and Cases, Oxford University Press.

Haynes, T, 2010, Social Responsibility and Organizational Ethics.

Julian Lee , 2009, ‘’Telstra fails the public respect test’’ , Business day.

March 26, 2009

http://www.smh.com.au/business/telstra-fails-the-public-respect-test-20090325-9aka.html

Telstra corporate social responsibility report 2004

http://www.telstra.com.au/abouttelstra/download/document/csr.pdf

Telstra Corporation report, 2000, Constitution of Telstra Corporation Limited: a company limited, Telstra Corporation Ltd.

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