The paper "Leadership within the Context of a Globalized Environment, Leadership Style of Howard Schultz" is an outstanding example of management coursework. As the world becomes more connected through globalization, leaders in economic, social or political circles, cannot ignore the influence of global issues such as changing trade patterns, global politics, terrorism, cultural interactions, Internet and computing (Friedman, 2007). According to Friedman, a leader in the 21st must be dynamic and flexible enough to blend the traditional kind of leadership and new revolutionary skills, knowledge, and global mindset. Sheppard, Sarros, & Santora (2013) further emphasize that business leaders need to focus attention on globalization and its effect on the business environment.
The business environment is being radically transformed by the emergence of new challenges due to factors such as shifts in global power, accelerated growth of emerging economies, growth in global networks, cultural conflicts and technological advancement (Sheppard et al, 2013). These views, add weight to the argument that leadership within the context of a globalised environment can only be effective if leaders are flexible enough to adapt their leadership styles and organisational strategies to a rapidly changing environment (Cohen, 2010).
In light of this understanding, this paper will analyse the leadership style of Howard Schultz, the CEO, and chairman of the Starbucks coffeehouse chain. Starbucks coffeehouse has more than 20,000 stores in 65 countries employing approximately 160,000 employees. Howard Schultz leadership Howard Schultz was employed director of marketing. He later bought the company from its original owners after quitting and starting his own coffee outlets. Starbucks was initially roasting and selling high-quality coffee to its customers. Schultz had suggested the idea of opening coffee outlets to serve traditional espresso beverages.
The management refused to implement Schultz cafe idea prompting his decision to quit employment and experiment with his idea. Schultz was able to mobilize finance to expand Starbucks outlets in America and major cities in the world. He also established Starbucks as a valuable brand in the restaurant business (CNBC, 2014).
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