The paper "Doing Business in the USA" is a perfect example of a business case study. Coffee is a beverage that is consumed all over the world. Many consumers attribute their consumption of coffee to a source of relief from any underlying stress. It has, therefore, with time become one of the most consumed beverages all over the world. However, there are different flavors that are added to different coffee products. The analysis below is based on cinnamon coffee in the USA. The study is based in the USA due to the factors and characteristics that have already been established.
This is because the USA has a continuously growing population. It also has a ready market. Based on the fact that cinnamon-spiced coffee will be a new product in the market, the USA is a perfect area of study because the residents have a fairly elastic taste. This implies that they will be able to adjust to the new kind of coffee. The USA also seems to have a ready market and relatively increasing demand. (Dicum and Luttinger 1999) The most important decision for any entrepreneur is being able to identify a gap in the market and coming up with a strategy on how to fill the particular gap.
Cinnamon coffee is a new product on the market. Therefore, for any company, it is very crucial that the person in charge identifies the best location for optimal maximization of sales. This implies that a market study must be undertaken. Choosing the location could be done on the basis of the PEST analysis. The analysis is important in ensuring that the location chosen leads to high profits.
The analysis also takes into consideration opportunities and threats in the chosen location. A possible location is the USA. This is because it is stable politically, economically, socially and technologically. Therefore, this implies that the opportunities presented by doing business in the USA are more than the threats that the location presents. A close analysis of these factors will indicate the same. A diagram showing PEST analysis PEST analysis refers to the political factors, economic factors, technological factors and social factors that may affect a new business once it is introduced in the market.
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