The paper "Click Frenzy Australian Online E-commerce Event " is a perfect example of a marketing case study. Click Frenzy is an Australian online e-commerce event that offers exclusive special 24-hour retailing service. Click Frenzy simplify an advertising board for the exclusive specials that retailers will be offering to customers over the 24 hours while the interested customers are redirected by the e-commerce website to the option of click to buy. Consumers who are willing and interested in purchasing the special offers must register the details in the site to be allowed to access the site.
Click Frenzy offers marketing exposures to the retailers by allowing them to include their retail business with e-commerce. Also, they expose retailers to more business perspectives by subjecting the retailers to a wide listing of comparable products. The source of Click Frenzy The idea of Click Frenzy was a scheme of Power Retail which was similar to Cyber Monday from the US. Cyber Monday transpires a day after the thanksgiving and online offers to US shoppers for 24-hour sale to purchase of several products at condensed prices.
Click Frenzy was designed with the view of America's Cyber Monday figures representing their total 24 hour turnover of $ 1.25 USD (Temporal, 2011). The growth in the number of retailers and online shoppers anticipates the success of Cyber Monday. The successful procedure of Cyber Monday since 2006 gave Grant Arnnot a reason to apply the event in Australia with hopes of success as Australia's first true online flash sale. Question Two Consumer’ s decisions on making a buying decision on the product and services Consumers make purchase decisions when they buy products or services.
The consumer decision-making process entails four steps that consumers go through when making decisive options on buying a good or service. A marketer has to deeply understand these steps in order to facilitate consumers move towards the product and close to selling by guiding the marketers to comprehend consumer’ s needs and effectively communicate on them. Need Recognition Need recognition to reflect a state when the consumer is attributed with a difference between an actual product/ service desired and available product when the customer realises the need of having a certain product (Girden, 2001), the marketers need to create an imbalance in consumers between the preferred products and the present products.
The marketers should affect the need of consumers from searching out and buying a product or service Information Search Subsequently, the consumer developed a need, he should commence an information search on diverse alternative selections that they can acquire to satisfy their need the mos (Wagner, 2009)t. Click Frenzy marketers should have a procedural scheme to analyse the divergent consumer need to enhance sufficient changes in customers’ needs. Evaluation of Alternatives and Purchase After consumers have procedurally recognized his/her need, conducted information research and created an absolute decision, they shall make a decision based on their findings.
To make a final decision, consumers habitually decide on one a product based on its importance. The last part of this step is the consumer’ s decision on whether to buy the product/service or not.
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