The paper “ Arthritis and Osteoporosis Awareness Campaign - Objectives and Strategies to Achieve Objectives, Budget Allocation for the Strategies" is a great variant of a case study on health sciences & medicine. Following evident threats to human lives posed by arthritis and osteoporosis, several organizations such as the Arthritis and Osteoporosis Western Australia have come up with campaigns to help eradicate the disease. In reality, many people in the world believe that arthritis and osteoporosis are diseases that only affect old people. To begin with, if arthritis is looked at keenly, it will be realized that it is a disease that occurs in the form of joint disorders.
The joint disorders could involve the inflammation of the joints. On the other hand, osteoporosis is also a disease that affects the bones. The disease occurs when there is a decrease in both the mass and density of the bones. In the long run, this can lead to a fracture of the bones. As said earlier on, many people have superstitions and myths that these two diseases are prone only to old people. The ignorance has resulted in increased cases of bone infections and fractures among the young and middle generation.
Such challenges are best addressed using public health education. Arthritis and Osteoporosis Western Australia as an organization that is at the forefront to fight the myth among people has come up with a campaign to dispel the myth among people that Arthritis and Osteoporosis is an old person’ s disease. The name of the campaign is “ Arthritis and Osteoporosis Awareness” . The campaign is scheduled to take place across Australia and the organization aims at significantly reducing the ignorance among the Australian citizens concerning arthritis and osteoporosis.
The organization’ s campaign has various objectives that should be achieved. Furthermore, the organization has to come up with various strategies for achieving the objectives of the campaign. Without a doubt, strategies must involve funds, thus, there should be an equitable budget allocation for the strategies. Objectives of the CampaignThough there are several objectives that the organization’ s campaign has, there are a few that stand out and that can help dispel the myth among people that arthritis and osteoporosis is an old person’ s disease.
To start with, one objective of the “ Arthritis and Osteoporosis Awareness” campaign is to enhance the awareness among the citizens of Australia of the fact that not only the old can suffer from arthritis and osteoporosis but also the young and middle generation people can. A proper campaign to ensure this objective is achieved would take approximately a duration of 21 days. During the duration, the targeted number of people will be roughly 50,000, a good number for the start. Though awareness is the name of the campaign, there are several ways and means of making people aware.
Similarly, the campaign can be done across Australia but making people aware of the diseases can be the least concern of the campaign teams. So in order to eradicate ignorance, making people aware of the two diseases must be among the objectives.