Essays on Sustainable Business Future fr Tourism in the Australian Capital Territory Case Study

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The paper "Sustainable Business Future fоr Tourism in the Australian Capital Territory" is a perfect example of a business case study.   Over time, there have been increasing concerns worldwide over the environmental and socio-economic impact that businesses have in the environment that they operate in. Society has increasingly become aware of the role that businesses play particularly when it comes to instigating climate change (Reddy & Wilkes 2012; Straughan & Roberts 1999). Moreover, there have been concerns that some business operations and practices may have adverse effects in the long-term since they degrade the environment and compromise on the ability of future generations to find resources.

As a result, businesses have been forced to adopt sustainable business practices that not only provide value to their customers in the long run but also safeguard the environment and improve the socio-economic outcomes of the local communities that they operate in (Reddy & Wilkes 2012). Through sustainable business practices or operations, business is able to achieve sustainable development. According to the World Commission on Environment & Development (WCED) (1987), sustainable development entails, “ meeting the needs of the present without compromising the ability of future generations to meet their own needs” (WCED 1987, p.

43) This paper will discuss climаtе chаngе аnd а sustаinаblе business futurе fоr tourism in thе Australian Capital Territory (ACT). Foremost, it will examine the current state of the tourism sector in the ACT. It will then discuss some of the key strategic challenges of the sustainability of tourism in ACT with regard to climate change. The major stakeholders involved in the tourism sector in the ACT will also be highlighted in relation to their roles and possible involvement.

Subsequently, this paper will critically analyse and discuss possible strategic responses or preferred approach that can be used to address the identified strategic challenges in the tourism sector in the ACT. Finally, an indicative timeline incorporating measures and roles to assist in the implementation of the preferred strategy will be highlighted. Tourism Sector in ACT The tourism industry is one of the largest and thriving private business sectors in the ACT. Currently, it generates approximately $1.6 billion and provides over 16,000 employment opportunities. ACT is considered to be among the top tourist destinations in Australia.

Each year, thousands of tourists from both the domestic and international market visit ACT in order to immerse themselves in the local culture and enjoy wildlife, natural sceneries, museums and other touristic sites. As a tourist destination, ACT offers a wide range of tourist products and services. Nevertheless, tourism in the ACT is largely nature-based. In essence, ACT is largely an ecotourism destination whose sustainability hinges on the environment. Some of the key touristic attractions in ACT include; sandy beaches, wildlife, aquatic life, snowy mountains and lakes among others.

Many businesses operating within the tourism sector in ACT often tend to realign their operations or services with the available environmental features in order to provide enriching experiences to tourists. For example, some business offer surfing, hiking, skiing, mountain climbing, fishing, snorkelling and camping among many other related services to tourists. (Buckley 2004). Although a large percentage of domestic and international tourists are drawn to ACT as a tourist destination due to its natural sceneries, there are other factors that also come into play as far as the flow of tourists in the ACT is concerned.

As a capital territory, ACT presents a special case of urban tourism. ACT’ s symbolic, cultural and administrative nature draws a unique variety of tourists and tourist activities. For example, the presence of many museums, monuments, galleries and national institutions attracts a significant number of tourist visits for educational or governance purposes. The various museums, monuments, galleries, national institutions and historic sites present not only promote positive images of regarding the national heritage in ACT but they also act as a cultural symbol that attracts cultural tourists (Tourism Australia 2014).

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Department of the Environment and Heritage(DEH), 2008, Steps to Sustainable Tourism, viewed July 4 2014

Duc Pham, T., Simmons, D.G & Spurr, R., 2010, “Climate Change Induced Economic Impacts on Tourism Destinations: The case of Australia”, Journal of Sustainable Tourism, vol. 18, Issue 3,pp. 449 – 473.

Jones, T., Wood, D.,. Hughes, M., Duc Pham, T., Pambudi, D., Spurr, R., Dwyer, L., Deery., M. & Fredline. L., 2010, Tourism Destination Modelling: Building a sustainable planning tool for Australian tourism destinations, Sustainable Tourism Cooperative Research Centre, GoldCoast.

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Straughan, R. & Roberts, J.,1999, “Environmental segmentation alternatives: a look at green consumer behaviour in the new millennium”, Journal of Consumer Marketing, vol 16, no, 6, pp 558-565.

Tourism Australia, 2014, Australian Capital Territory, viewed July 4 2014

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