Essays on Analysis of Fosters Group in the United Kingdom Case Study

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The paper "Analysis of Fosters Group in the United Kingdom" is a perfect example of a marketing case study. The following report will look into the working of the corporation “ Foster’ s Groups” in the economy of the United Kingdom. The report will analyze various factors that affect the working of the company in foreign markets. The focus is on ensuring that the main issues that are being faced are established and effective solutions are developed, so as to ensure growth. The main concerns that have been looked into by the report are: Demand in parliament for raising of prices of alcohol in the country and the effect it will have on the sales of the company; Tough competition in the market that is faced by the company; The slow growth of the new wine section in the European markets due to the already well established domestic companies; and The risk that is being faced by the company due to the changes that are occurring in the international economy. These are the main areas that will be focused upon in the report to ensure that various demands of the company in the market can be addressed. Introduction The main aim of the report is to look into the various challenges that are being faced in foreign markets due to various social economic and political changes.

The focus will also be on understanding and comprehending the overall impact that the changes are giving on foreign investment in the UK. The main methodology that has been used when developing this report is quantitative but there are also elements of qualitative research. The paper will make use of articles that have been published, along with the information that has been handed out by the government in the country (Duffy, John and Hopkins, Ed 2005).

The basis of the research that was conducted in the paper was both, on the basis of the already existing literature. The information that will be gathered will include the literature accessed from books and articles from various journals and newspapers. POLITICAL, ECONOMY ENVIRONMENT Political, economic, social, regulatory and legal aspects One of the most significant factors that have to be considered when developing the foreign direct investment in an economy is to ensure that the political and legal environment of the industry is sound and secure.  

References

European Public Health Alliance, Online Alcohol Industry fails to comply with self regulations, accessed at http://www.epha.org/a/3887 on August 31, 2011.

Alcohol Policy in UK, Online, Alcohol industry news: UK drink companies worst for complying with advertising standards; NUT calls for ban on sports sponsorship; smoking ban hits beer sales in Scotland, accessed at http://www.alcoholpolicy.net/2007/04/industry_news.html on August 31 2011.

Das Aurindom 2008; Project Report 2008, Marketing Mix Analysis & Brand Extension Proposal for major national and international beer brand, P/MN/R/08/149, Page 123

Duffy, John and Hopkins, Ed 2005, Learning, Information and Sorting in Market Entry

Games: Theory and Evidence, Games and Economic Behavior 51, 31-62

Fosters beer advert reflects Aussie mentality, Online, accessed at http://www.marketdraytonadvertiser.com/2010/11/02/fosters-beer-advert-reflects-aussie-mentality/ on August 31, 2011

Martin D, 2010 Binge drinkers prop up alcohol industry: sales ‘would fall by 40%’ if we all drank responsibly, Daily Mail, January 8th, 2010.

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