The paper "Intercultural Communication and Cultural Sensitivity to Globalization" is a great example of business coursework. Intercultural communication among societies is an essential attribute for development. This based on the understanding that every country irrespective of its political or socio-economic success must apply different spiritual and cultural heritage of other people and societies to meet the cultural and aesthetic needs of humanity. The contemporary society is in the process of embracing globalization. The success of this aspect of development indicates that intercultural communication has an important role to play in influencing events across the world.
This is an indication that the discourse of intercultural communication is an aspect of and response to globalization. Globalization and interconnectedness Globalization is a process of integration and interaction among corporations, governments, and people drawn from different nations. This is through a process aided by information technology and driven by investment and international trade (Ritze & Atalay, 2010). The process of interaction and integration has an effect on the cultures, environment, political systems, economic prosperity and physical wellbeing of societies across the world. It is through globalization that societies are able to embrace the expanding scale, growth in degree and rapidly developing the deepening impact of transcontinental movement and patterns of social interaction (Kumaravadivelu, 2008).
Through globalization, it becomes possible for countries on the global platforms to embrace the transformation in the scale of human organizations that are linked to distant communities, which are continuously expanding the reach of power relations globally. In the process of pursuing commercial trade and political alliances, countries have developed systems that recognize and accommodate cultural differences. This is because of the realization that through globalization different cultures have been interwoven into a complex fabric defined by socio-economic, political and technological interdependence (Ritze & Atalay, 2010).
This interdependence is a salient attribute of the contemporary society, which promises even greater interconnectivity requiring an increase in the understanding of diverse language abilities and cultural knowledge. The interconnectedness that defines globalization is not only a product of economic integration but also a response to the demand for intercultural communication. These changes have contributed to the creation of an environment in which engaging in business activities requires cooperation and communication between drawn from different cultures.
The need for the intercultural association has required the need for understanding and knowledge of the process of conducting business in a way that accommodates different cultural norms and values. In the global setting, knowledge of cultural differences and intercultural cooperation is important for the long-term success of globalization. The difficulties arising from embracing intercultural communication is that cultural difference across borders makes it difficult for cooperation (Kumaravadivelu, 2008). These difficulties emanate from differences in values, behaviour and customs results in problems that can only be managed through effective interaction and intercultural communication. Intercultural communication and cultural sensitivity to globalization Intercultural communication implies an understanding of the communication techniques embraced by people whose cultural perceptions and symbolic systems are distinct to the extent that they can alter their communication (Paulston, Kiesling & Rangel, 2012).
In the contemporary global platform, there is cooperation among governments, companies and organizations because of the underlying fundamental changes which play a role in determining the best ways of doing business that is not constrained by bode regulations or distance.
Furthermore, the availability of effective training platforms has enabled organizations and companies to employ people from remote and diverse cultural background to manage the decision-making processes (Gerbe, 2007). These differences and diversity that characterizes the global platforms explain why it is important for governments, organizations and companies to develop measures that enhance intercultural communication as a response to the growing needs of globalization.
Byram, M. (1997). Teaching and Assessing Intercultural Communicative Competence. UK:
Multilingual Matters Ltd.
Gerbe, K. (2007). Intercultural communication as a strategy of global marketing: Marketing
strategies of McDonald's in India and Saudi Arabia. München: GRIN Verlag GmbH.
Jandt, F. E. (2015). Intercultural communication. Thousand Oaks, Calif. [u.a.: Sage Publ.
Kramsch, C. (1993): Context and Culture in Language Teaching. Oxford: Oxford University
Kumaravadivelu, B. (2008). Cultural globalization and language education. New Haven: Yale
Paulston, C. B., Kiesling, S. F., & Rangel, E. S. (2012). The handbook of intercultural discourse
and communication. Malden, MA: John Wiley & Sons.
Piller, I. (2011). Intercultural communication: A critical introduction. Edinburgh: Edinburgh
Raddawi, R. (2014). Intercultural communication with Arabs: Studies in educational,
professional and societal contexts. Singapore : Springer
Ritze, G., & Atalay, Z. (2010). Readings in globalization: Key concepts and major debates.
Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell
Scollon, R., Scollon, S. B. K., & Jones, R. H. (2012). Intercultural communication: A discourse
approach. Malden, MA: Wiley-Blackwell.