Introduction In business, communication is vital in ensuring healthy business environment. Cultural perceptions influence business communication globally. Businesses nowadays have acknowledged the importance culture concerning business communication. Business is becoming more global, and boundaries, be it cultural or geographical are being broken by the business community. In order for business to be successful across cultures, it is important for the players to understand and respect cultures from different regions in order to avoid disagreement with the other party they intend to work with. Culture and business go hand in hand with business and in order to be successful businesswise one must consider the cultural situations and implications.
From the early ages in history, language was not developed like today and there was no universal language. Due to the differences in cultural practices, trade between different villages was complex and disagreements between trading partners were common. The traders had to come up with a business culture to accommodate the different business practices. Over the years, business communication has been developed to ensure such problems are experienced on modern businesses practices. Culture and its influence in perceptions has become an integral factor to be considered in business communication. In business, from recruitment to transactions, culture is an important factor to be considered.
Cultural background of the staff can be either an advantage or a demerit depending with the situation. Where there is a conflict between a person’s cultural background and the business task, it may prove to be a barrier for the business to be successful. In some cases the cultural background is in agreement with the task hence becomes an advantage for the organization.
Business has become global and business is conducted across cultural boundaries. This business practice of cutting across cultures has necessitated the change in communication practices of organizations. This has led to the formation of cross-cultural communication. Business in itself is a form of communication and it forms the foundation on which business communication is formulated. Business is the common ground for the different parties involved in a transaction. Other variables involved in the business communication cause the difference in business practices among individuals and organizations.
Culture is one of the variables involved in business communication. In some regions of the world, culture is a key element in all activities, and not dissimilar in business. For example in the orient region mostly in Japan, culture is very significant even in business dealings. In order to carry out transactions with the organizations in the region, it is important especially for foreign parties to understand their business cultural practices. This presentation is in order to avert any crisis that may occur due to conflict in the cultural sense.
In America, the business cultural environment is more direct and aggressive whereas in the orient, business is more personal and is mostly built on a trusting relationship and loyalty. This example clearly shows the differences in business culture practice in the different regions. For an American to conduct business with an oriental company, they have to understand the oriental way of business and tone down on their aggressive and direct nature, which might offend their partners. This clearly shows how culture affects perceptions in business communication. Conclusion In the modern business communications, culture is being acknowledged as an integral factor of this communication.
This sis because the perceptions created by this factor affect the way business is being carried out. With the increasing interaction of businesses globally, there is the interaction different business cultures. This makes culture an important factor to consider to ensure a healthy business communication practice among businesses. Works cited Mababaya, M P. International Business Success in a Strange Cultural Environment. USA: Universal Publishers, 2003. Print. Krizan, A C. Business Communication. Australia: South-Western Cengage Learning, 2011. Print.