The paper "Public Speaking and Intercultural Competence" is a perfect example of a marketing assignment. Public speaking is my strongest area when it comes to communication. I have the ability to persuade people to appreciate my understanding of an issue. I can easily articulate my points about a particular issue easily while maximizing their potential among recipients. I rarely diverge my speech from the issue at hand as I keep focused on the message I aim to pass on to the audience. I also carefully plan my talk to take a tempo that makes sure the talk fits the allotted time.
Alternatively, where time is not allotted I control the Tempo to make sure that the message is passed on as quickly as possible to avoid boring the audience. However, I take caution not to talk too quickly as the audience may interpret this as nervousness. If the audience perceives the speaker as nervous, this show he is not confident and the credibility of the message is affected (Dwyer 2013). I also take precaution to balance the volume of my voice as speaking too softly or too loudly also sends out signs of nervousness to the audience.
During my talk I maintain constant eye contact with the audience, making sure everybody views themselves as the intended target of the talk. According to Mohan, McGregor, Saunders and Archee (2004), eye contact serves to reinforce the authority of the speaker and the audience’ s trust of the message being delivered. To illustrate my points more clearly I use a variety of body sign and facial expression. I also make sure I am dressed in an appropriate way that is not likely to distract the audience from what I am addressing in my talk.
The use of non-verbal cues in my talk is informed by the fact that a talk illustrated using a non-verbal question is easier to remember than one where verbal communication dominates. According to West and Turner (2007), only 50% percent of verbal communication can be remembered immediately after being heard, while only 20 per cent is remembered after two days. This underlines the importance of non-verbal communication as it reinforces the message that is delivered verbally. Additionally, I prefer an assertive style of communication when delivering my talk.
I treat my audience as equals (Dwyer 2013). I like to take contributions from the audience and I always plan my talk to include moments where I ask for the audience’ s opinion and thoughts on the issue being discussed. At the end of my presentation, I leave some time for the audience to ask questions or comment. According to West and Turner (2007), positive reinforcement from the audience enables the speaker to overcome nervousness which is a common challenge in public speaking.
Personally, nervousness has affected my effectiveness in public speaking. To improve my public speaking skill I intend to overcome the nervousness I feel every time I stand in front of an assembled group. One of the easiest ways to overcome nervousness is practising an exhale/inhale breathing technique. Focusing on deep exhalation and inhalation of air is a sure way to become more relaxed before a speech.
Dwyer, J 2013, Communication for business and the professions: strategies and skills, Pearson, Harlow pp. 66-76.
Mohan, T., McGregor, H., Saunders, S. & Archee, R 2004, Communication as professionals, Thomson, Southbank, pp.56-70
Neulip, J. W 2006, Intercultural communication, CA: Sage, Thousand Oaks.
O’Shaughnessy, M. & Stadler, J 2008, Media and Society. (4th edn), Oxford University Press: Melbourne.
West, R. & Turner, L.H 2007, Introducing communication theory: application and analysis. 3rd ed, New York: McGraw Hill, New York
Wood. J.T 2006, Communication mosaics: an introduction to the field of communication, Thomson-Wadsworth, Belmont