Essays on Sea Escapade Ltd - Communication and Business Case Study

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The paper "Sea Escapade Ltd - Communication and Business" is a perfect example of a business case study. Sea escapade Ltd is a company that designs leisure sailing Dinghies’ and Yacht and offers them to sea explorers. This company is formed as a Limited liability company and has been in operations on a small scale for the last 8 years. The company has been able to sell the sea explorers through the internet to individual clients and the aim is to take the company to the next level. Products Sea escapade Ltd manufactures and sells high-end dinghies and yacht to sea explorers.

The shafts and the hull as well as the other body parts are made out of custom drawn materials and the head unit will be made out of an aluminum series. Such material does offer high-end bodies and applications that are the lightest available and comfortable to disperse vibrations and it is absolutely safe (White, 2007). The products life cycle has been as shown below; Market The Sea escapade Ltd at current does sell directly to its respective individual clients. In an effort to grow business, Sea escapade Ltd needs to manufacture a new 4 to 6 yatch and start selling it to the new organizational clients.

The expected annual growth rate for organizational clients is 14%. Marketing Sea escapade Ltd will employ two distinct marketing strategies for it to be able to reach out to its prospective client's segments. The organization's first strategy is to use the website. Trade shows will also be used to reach out to the clients (White, 2000). It is expected that the sales will reach $119,000 in the first year and it shall rise to $332,000 by the end of year 3. The marketing efforts shall be made to the expectations of the various segments.

This is due to the fact that specific market segments depict different characteristics. The product market segmentation is as shown; The sales highlights will be as follows; 119,000 278,000 332,000 year 1 Year 2 Year 3 Mission Sea escapade Ltd's mission is to manufacture a yatch and dinghies of the finest quality n the market. These products should be lightweight, comfortable and with a practical safety margin in the sea. Objective To be a premier producer of yatch and dinghies Increases sales and return on investment such that Sea escapade Ltd will become a sustainable business Significantly increase sales by creating a new market segment of consumers.


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