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The paper “ Communication as a Key Driver of All Business Activities, Three Roles of Leaders as Communicators,   Drivers of Effective Communication" is an exciting example of term paper on management. A disaster in its context is a serious disruption in a community that is a result of the impact of the disastrous events and requires extensive coordination of different stakeholders including the state and other entities to aid the community to recover from the disruption. Disaster management, on the other hand, is all the arrangements undertaken to manage the adverse effects of an event; this might be either arrangement for preventing, mitigating, responding to, preparing for, and recovering from a disaster.

Governments, business institutions, learning institutions, and community-based organizations have disaster management strategic policies that allow them to come up with relevant disaster management programs should any adverse event occur. It is vital to note that communication is an essential aspect of disaster management; for instance, communication helps in coordination of events, staff members, aid groups, and above all disbursement of the critical decisions made with regard to the disaster. Without communication disaster management programs cannot be successfully implemented. From Brisbane’ s International Airport case study, it is evident that the company lacked a comprehensive disaster management strategic policy and if it was there, it was a weak policy that could not withstand the situation.

There was virtually no coordination of events, the airline staff members, for instance, questioned Fred Smith for which grounds or policy was he using in trying to advise them on the way forward. Consequently, the CEO of the airport was adamant to intervene in the whole scene. Following this observation, this paper is an analytical report that discusses the different strategies and skills of communication that the airline could have put in place to make sure that when adverse or disastrous events occur, the company should be in a position to respond efficiently and effectively. Effective Communication StrategyCommunication in any organization has two main effects; it can be a symptom and a cause for organization failure (Clemmer, 2013).

Good communication strategies propagate companies to achieve their mission. Across all organizations, the world over, good communication strategies employed within these entities coupled with good communication practices and systems are key components in ensuring superb performance.

Experts in communication have established that, information, knowledge, and understanding within any organization, are the life of that organization (Facey, 2013). Dynamic and performance-oriented firms appreciate the significant value of an effective communication strategy particularly in situations that demand immediate action or response. Effective communication results in, rather it is key in delivering immediate and tangible results (Facey, 2013). These range from, customer satisfaction, increased employee satisfaction, quality service, and product delivery and it is also crucial in recruiting and retaining talented personnel for the company (Facey, 2013). Organizations with poor organizational structure, ineffective processes, unaligned rewards, bureaucratic systems, poor customer focus together with unskilled leadership have poor communication strategies (Facey, 2013).

Contrastingly, firms with elaborate organizational structures, an organizational culture that fosters performance, strategic leadership, and strong and measurable vision excel in their ventures. A comprehensive communication strategy has vast impact/influence and thus propels the change and improvement agenda. Firms with a strong communication strategy keep every member of the organization with up to date information and hence everyone is made to focus on priorities and goals of the organization (Facey, 2013).

Similarly, effective communication strategies offer members of the organization with an opportunity to provide feedback on the progress on the course correction required. In essence, an effective communication strategy sets the tone and direction of improvement effort (Facey, 2013).

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