The paper "Corporate Social Responsibilities - an Examination of the Performance of Louis Vuitton" is a perfect example of a business case study. Despite the recent global financial meltdown, luxury brands like Luis Vuitton are growing. According to a global survey on luxury goods, luxury spending in 2012 rose 12% to $US298 billion (Holmes 2011). Brands like Luis Vuitton have become synonymous with wealth and accomplishments. However, they have also fallen prey to criticism for being overpriced, exaggerated, wasteful, and taking advantage of third world underpaid labourers. Some of these global brands have started to increase the range in which Corporate Social Responsibility (CSR) and sustainability concerns overtly feature in their normal daily business practices as they continue marketing and promoting their goods globally.
In the proceeding parts, the main objective of this essay will be to look at the performance of Luis Vuitton (LV) from its CSR perspective. To begin with, this essay will look at LV background to give an overview of its operations, also, with three examples, this essay will analyse how the company deals with CSR and business communications and then assess their impacts.
Additionally, this essay will look at the impact and implications of LV’ s actions on society and the pertinent stakeholders. Background of Louis Vuitton Luis Vuitton is a famous French fashion house established in 1854 and it is famed for its luxury goods. Currently, Luis Vuitton is owned and ran by LVMH Moë t Hennessy Louis Vuitton with its headquarters in Paris, France. Arguably, it is the world’ s largest luxury goods conglomerate in terms of assets base. It deals in luxury clothes, cosmetics, fashion accessories, jewelry, and perfumes.
For seven successive years, LV has been identified as the world's most valuable luxury goods brand and in 2013, it was valued at 27.8 billion USD. The Case for Louis Vuitton CSR Performance The effectiveness of Corporate Social Responsibility (CSR) performances can be looked upon as one key positive factor to benefit the majority of stakeholders including employees, customers, suppliers, investors and government.
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