Essays on Emirtes Airline & Qatar Airline Make New Strategy Case Study

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The paper "Emirаtes Airline & Qatar Airline Make New Strategy" is a perfect example of a case study on management.   Emirates Airlines is the largest airline in the Middle East based in Dubai, UAE. It is a subsidiary of The Emirates Group, which is owned by the United Arab Emirates government and is involved in the transport of both passengers and cargo. The company’ s cargo activities are carried out by Emirates SkyCargo. Emirates Airways is a rather big organization, bearing in mind that it ranks amongst the 10 topmost carriers in the world in regards to passenger-kilometers.

In the Middle East, its locality, Emirates is the largest airline in terms of fleet size, revenue volumes and passengers carried. The year 2012 saw the airline bag the title for the fourth-largest carrier in the world in regards to international passenger volumes, as well as scheduled passenger-kilometers has flown. In confirmation of the company’ s success, Emirates operates four of the world’ s longest non-stop flights from Dubai to San Francisco, Los Angeles, Dallas, and Houston / Fort Worth (Theemiratesgroup. com). Emirates Airlines was established in March 1985 after Gulf Air started cutting its services in Dubai.

The conception was backed by Dubai’ s royal family and Pakistan International Airlines who provided two of the company’ s initial aircraft on lease. The government provided $10 million as startup capital and since then Emirates was required to operate independently of any subsidies from the government. Since its inception, Emirates has grown in leaps and bounds to its current status where it owns a fleet of Boeing wide-body aircraft and Airbus. It is also one of the airlines operating an all wide-body fleet.

At the center of this is the Boeing 777. As of August 2013, the airline boasted of 195 passenger aircraft, 1 executive jet, and 10 cargo freighters (Emirates. com). Emirates Airways has created a niche for itself in the aviation industry by offering excellent service, rapid growth, and its consistent profitability. Over the years, the company has received numerous awards the latest being Airline of the Year in 2013. In 2012, Air Transport World ranked Emirates Airlines in 8th position for the Airline of the Year based on customer service, commitment to operational and safety excellence, and its financial situation which has seen the company make profits for 25 consecutive years.

Skytrax has rated Emirates Airlines as a four-star airline (Emirates. com).


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