@2011IntroductionGreen land is an international company that exclusively deals on production and sales of agricultural and horticultural produce amidst other 3 companies selling similar products. Thus there is a cut throat competition from its already well established chief competitors in the market. The company started with an opening capital of £ 8 million. A case study was carried out by Green Land Company to assess the tools of Strategic planning and management that the enterprise needs to employ so as to maximise on its profits amidst the existing competition.
This was done in shifts whereby the company would have to engage in strategies that were specific for a given time frame. Still the strategies employed differed over a similar outstretched time. These time frames were divided or distributed to seven equal quarters. Each quarter reflected on the diverse strategies the company employed. Thus the case study found out that the Green land company had formulated the following ( Sweyne E. Linda, 2006); VisionOur vision is to become the leading multi national agricultural and horticultural producing company by the year 2015.MissionGreen Land Company is an international horticultural as well as agricultural producing company whose mission is to produce high quality products for optimum consumer satisfaction.
Our aim is to become word class leading multi national company in agricultural and horticultural industry. Values Our customers are our number one priority. Production of premium goods is our agenda. ObjectivesBy the end of every quarter (eight weeks) the company should have increased its sales by 20% after employing the laid down strategy / strategies. By the end of the year the company should have increased its foothold in the international market by 50% by making gains in the market shares and boosting the company’s reputation with customers as compared to the previous year’s trend. By the end of year the company should have increased its per capita by 50% after employing the given strategies. The strategy involved motivation of staff through incentives and appraisals, advertisements, diversification of products, production of high quality goods among others so as to penetrate and gain a stable lead in the international market (Crisp Paul, 1991). There were two kinds of reward mechanism employed for sales that exceeded the target set.
They were in to two categories which included the following; A. Target Attempts madeBelow 50% sales No reward 50% sales Reward commensurate to the percentage of sales made respectively. 65% sales as above75% sales as above Over 85% sales as above ( Sweyne E. Linda, 2006)B. Target Attempts made(Reward only entitled to those who reach the set target of 80% of sales and above) ( Sweyne E. Linda, 2006). As for case study carried out, it had clear cut objectives which were in form of research questions that acted as a guideline parameters for the case study.
They included the following ( Koteen Jack, 2007); Research QuestionsWhat is strategic planning? What are the benefits of strategic approach to managers? What are the components of company strategy and who is /or are strategic manager(s)? Action PlanStrategic planning is a business game plan for success. It is an organisation’s moves and approaches that are derived by management to produce successful organization performance. This due to the fact that it is the responsibility of a manager or management for that matter to adjust to negative conditions by undertaking defensive as well as offensive strategies and managerial approaches that can overcome adversity ( Meredith Mark, 1985 ).
Negative conditions for every company are always into two categories that is