The paper "Company Problem Solving - Flynas Airline" is a great example of a marketing case study. Flynas is both a domestic and global low-cost airline located in Saudi Arabia. The company’ s headquarters is situated on the first floor of the Al Salam Centre in the City of Riyadh. Being a major subsidiary of National Air Services, the Airline is committed to serving an extensive domestic network including international and regional service destinations in Europe Zone, Asia Zone, and Middle East Zone. In the past two years, s it has been noted that Flynas has eventually evolved into a hybrid operation model, having a business class seating.
Being a private airline, Flynas holds a license that enables it to operate both global and domestic flights. Its operations are presently backed by a state-of-the-art dispatch centre; a design that ensures that safety and comfort of the airline’ s passengers and further notify nearby car rental firms and hotels in advance of their clientele’ s travel plans. Identify Strengths and Weaknesses Within the Company Strengths One of the strengths of the airline is that it is able to receive considerable patronage and support from the UAE Government.
The Government of UAE controls and owns all their airline branches and thus the airline is always assured of financial support. Secondly, the airline has a diversified and state-of-the-art plane. All the planes the company owns are newer and substantially better as compared to the majority of other airline firms situated around the region. This has been recognised widely as a move that improves the brand image to the population of those using the services of the airline. The airline has always ensured that there are consistent valued-added services offered to all its clientele.
The services integrated into the UAE airline industry have been measured to be above board, better than those provided in other regions of the globe. Finally, another strength of this airline is that it has its memberships in several prominent setups including in the Middle East, a factor that has always improved the trustworthiness of the company. Weaknesses The first weakness facing the airline is that there is low employee turnover caused by low morale. The fact that labor laws are constantly being refined in the entire UAE makes the airline to want more experienced human resource staff as a means of motivating employees to enjoy their job, stay at the top of the company and continue performing high.
It is unfortunate that business opportunities inclusive of cargo transporting are taken with little light since they are costly. The UAE is known to be a business hub and most of the firms across the globe are setting themselves up. Some of these firms have restrictions making them unable to generate many products to suffice the entire UAE populace.
This largely increases the number of costs because exported products are very costly, and they do not take part in expressing their own products, which are bound to potentially earn these companies more revenue.
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