The paper "Walt Disney SWOT Analysis " is a perfect example of a business case study. Walt Disney has over the years received tremendous publicity owed to its effective management approach in its operation. Disney World and Film production, its signature strength has enabled it to champions the entertainment industry. Tentatively, it owes its success to a competitive approach in the entertainment industry. This paper, therefore, explicates Walt Disney’ s approach while analyzing critical organizational functions. 1.0 Company Introduction Founded by Walt Disney and Roy O, in 1923, Walt Disney had its headquarters in Burbank, CA.
As such, it is a growing international entertainment and media company with five discrete segments namely; studio entertainment, interactive media, parks, and resorts, as well as customer product. The company’ s board of directors includes Susan Arnold, John Chen, Jack Dorsey, Robert Iger, Fred Langhmmer, Aylwin Lewis, Monica Lozano, Robert Matschullat, Sherly Sandberg and Orin Smith. The customer segments at Disney operation are majorly children. However, most children are accompanied by older individuals that guide them through various activities. Nonetheless, its experiences are governed by customer satisfaction at all functional levels.
This is aimed at providing value for its clientele. Table 1: Financial Returns Source: New York Times FNY Revenue Collected 2010 $ 38, 062 million 2009 $ 36,100 million 2008 $ 37, 800 million 2007 $ 35,500 million Mission Disney seeks to be a world leader in producing entertainment and information. Hence, it uses its brand portfolio to differentiate content services and consumers’ products in developing the most creative and innovative entertainment experience (The Walt Disney Company 2014). 3.0 Company Analysis 3.1 Globalization Strategy Disney has centered on increasing its international presence, since its inception. This has been realized by creating its brand presence in different markets globally.
As such, it has established foundations for long-term growth in emerging markets such as India, China, Russia and Latin America. Its brand name has facilitated its penetration in new markets, compounded by increased differentiation of its products.
Bhargava, R. (2010). 7 Magical Marketing Lessons from Disney World. Retrieved from
Boorstin, J. (2008). Is Entertainment Recession-Proof? Retrieved from
Disneyland Public Affairs. (2012).The Walt Disney Company Releases Citizenship Performance
Summary. Retrieved from
Gendron, G. (2014). No Hierarchy Here: Walt Disney’s Wild Org Chart. Retrieved from
New York Times. (2014).Disney’s Third-Quarter Profits Soar, on Marvel’s Back. Retrieved
Partners in Excellence. (2014). Retrieved from http://www.partnersmn.com/
Roettgers, J. (2008). Recession Scorecard: DVDs Down, Hulu & Pirate Bay Up. Retrieved
The Walt Disney Company. (2014). Corporate Governance Guidelines. Retrieved from
Walt Disney Co (DIS) Company Profile. (2011). Business & Financial News, Breaking US & International News. retrieved from http://www.reuters.com/finance/stocks/companyProfile?symbol=DIS
Weinstein, M. (2008). Keys to the Kingdom, Part I: Disney Delivers Quality Training. Training ,
Weinstein, M. (2008). Managing the Magic at Disney. Training , 45 (7), 14.