The paper "Toyota Motor Company - Products, Management Structure" is a great example of a business case study. With 348,877 employees as of March 2016, Toyota Motor Company is a Japanese multinational which manufactures automotive with its headquarters in Toyota (Japan) (Stoller, 2017). It is said to be the largest automotive manufacturer in the world with 540 consolidated subsidiaries and 226 affiliates which are owned by several shareholders (18th August 2017) largely comprised of financial institutions (31.61%) and individuals (21.37%) as according to Toyota Global (2017). This large number of subsidiaries has enabled direct contact between producers and customers. Nkomo, (2014) Toyota Company was founded in 1937 to engage in assembly, design, manufacture and sale of cars, commercial vehicles and related parts and accessories for Japan, North America, Asia and Europe markets.
It competes in the automobile industry which is at its maturity stage mostly characterized by product differentiation and innovation with other large multinationals including General Motors, Ford, Volkswagen and Isuzu. Just in time and lean manufacturing are its management philosophies and its business methods and managerial values are commonly known as Toyota Way which outlays guidelines and values which employees are required to embrace. Toyota Motor Corporation Australia, whose trading name is Toyota Australia was started in 1958 as a subsidiary of Toyota Motor Corporation.
It has its headquarters at Port Melbourne, Victoria (Australia). It has a vehicle manufacturing plant at Altona where vehicle models of Camry, Camry Hybrid and Aurion are produced for both domestic and export markets. Other Toyota Australia offices are located at Adelaide, Queensland, Darwin, Sydney and Perth. As stated in Toyota Key Facts (2014), approximately 3,837 employees are employed by Toyota Australia.
It controls a large market share in the Australian market where it serves passenger and commercial market segments. Company products Toyota’ s core products and services as according to Sosnovskikh (2016, p448) include personal mobility vehicles which comprise of new types of vehicles of new technologies, auto manufacturing where the company has developed safe and comfortable vehicles, environmental technologies where through the company’ s guiding principle of respect for the environment the firm is addressing into the problem of pollution by using recycling technologies and new types of fuels which emit fewer pollutants, robot technologies and Toyota Financial Services.
Toyota engine products of petrol, gasoline and diesel are grouped into flat-twin, straight-3, straight-4, straight-6, V6, V8, V10 and V12. There are five brands of vehicles produced by Toyota Motor Corporation which include Toyota, Lexus, Daihatsu, Hino and Ranz with approximately 70 different models under the Toyota brand some of which include Century, Land Cruiser, Sienta, Hilux, Avensis, Porte, Caldina, Succeed, Crown, Premio, Mark X, Alphard and Vanguard. It’ s SUV and crossover business is represented by products like RAV4, Land Cruiser, Fortuner and Prado including others.
It is also engaged in the trucks and buses market where products like Toyota Hilux and Toyota Coaster minibus are found. It has also engaged in production and sale of hybrid electric vehicles since the introduction of Toyota Prius in 1997 a product which has achieved 10% efficiency improvement (German, 2015 p1). This technology has been extended to its other products including Camry and Lexus. German (2015 p2) states that in 1997 Toyota Company introduced the first modern fashion of Prius hybrid vehicle model and which was later introduced to the United States market in 2000.
Toyota has evolved to dominate the hybrid model market in the U. S in terms of sales standing at 66% in 2014 with Ford coming in second at 14%.
Foundations of Business, First Edition n.d. p328. Faculty of Business, Government & Law, University of Canberra http:www.canberra.edu.au 1
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