Essays on Starbucks Corporations Corporate Culture Case Study

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The paper 'Starbucks Corporations Corporate Culture" is a good example of a management case study. Starbucks is the top-selling coffee not only in America but also in the world. Basing on its main strategy of expanding on its foreign market, Starbucks ’ management has embarked on widening its global opportunities in order to increase its brand awareness. From the initial levels, the company has been committed to ethically sourcing as well as roasting the best quality Arabica coffee in the world. With its many stores around the world, considering its chain, 16,120 stores in over 49 countries, over 10,000 stores in the United States, and many other outlets in the rest of the globe makes the company an international coffee powerhouse.

The main products are drip-brewed coffee and espresso-based hot coffee drinks. Starbuck’ s corporate culture Starbuck’ s corporate culture is based on the strategic orientations of diversity and customer focus, organizational structure, networking, organizational ethics, employee relations, as well as corporate citizenship. The basic understanding of Starbucks ’ management is that customers have different diversities that can only be met by making product range to satisfy their expectations.

Normally for the company, repeat customers have included business professionals, healthcare professionals, and students among others. Starbucks strives to create a value and respect for diversity as well as inclusion in order to integrate the global reality of brand leadership. The restructuring aspect of the organization is based on the trends of global strategy, human resource management strategy, customer experience management, as well as marketing and brand strategic management. The tradition of teamwork that enjoys the working environment has enabled innovative employees to offer the customers quick and quality services to their customers.

Starbuck has over the years maintained an increasing rate of performance among employees. The company has done this by offering comprehensive benefits, offering enticing incentives, and inspiring enthusiasm. Starbuck believes that in order to create happy customers it must hire the right people.


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