Essays on Business Description: Apple Inc Case Study

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The paper "Business Description: Apple Inc" is a good example of a business case study.   For the purpose of this report, Apple Inc. was selected as the company to research about due to its global scale operation and its relevancy and applicability to the assignment requirements. Apple Incorporation is an American based multinational company that manufactures cell phones, computer software, consumer electronic goods and personal computers. The firm was established in April 1976 by Steve Jobs supported by Steve Wozniak and is headquartered in Cupertino, California. Initially, the firm was known as Apple Computer Inc.

until 2007 when it was renamed Apple Inc (Linzmayer, 1999). As of August 2011, Apple Inc. had approximately 300 retail stores in major states of the world which were actively involved in the sale of Apple software and mobile phone product products. Today Apple Company is one of the leading firms in the United States producing nearly a fifth of the nation’ s total annual export (Harms, & Johnson, 2000). Products and Services Provided by Apple Inc. Apple Inc. started as a trading firm back then when it was started and is involved in the manufacture and selling of electronics, computers and a range of computer application to consumers across the globe.

The company is recognized as the leading digital asset management firm and worldwide smartphone manufacturer and seller. The globally recognized products of Apple Company includes the iPhone, iPod, the iPad and the Macintosh computer product lines. Apple Company represents the only firm that generates and operates both hardware and software. It empowers its consumers with the power and capacity to purchase and share content such as movies, applications and music via their tradable devices (iPad, Mac, iPod and iPhone).

The introduction and of iPhone and iPad into their product line increased the company competitive edge in the industry as well as improving the revenue base of the firm. If in 2012, the firm was able to sale approximately 36 million iPhone and 14 million iPads during the first quarter proving a turning point towards the realization of the firm’ s revenue targets (Nord, 2001). Specifically, iPad product predicted a promising future due to the massive rate in which the consumers responded once it was introduced into the market.

The product was off to surpass the projected sales and the management of Apple had to concentrate and focus on how best they could earn extra revenue from subsequent sales considering the market acceptance attitude towards the product (Linzmayer, 1999). Business Culture of Apple Inc. : Missions and Values Business cultures are defined as the unique structure of values, norms, beliefs way of behaving and so on that describe the manner in which individuals and groups combine to get things done. Culture is theoretical and the general concept that is used, to include many aspects of a particular organization.

It is always thought to be a successful culture when the employee's goals are aligned to the goals of the organization. Apple Inc. has a good strategy of involving the group members in the decision making and hence it helps the company to reduce the numbers of managers. The firm’ s employees are motivated to think non-traditionally, working with integrity for the benefit of the company and good for the world. The firm’ s culture of working entails the employment of the best minds in the industry based on their skills, creative capabilities and knowledge necessary to maintain the firm’ s top-notch excellence in the electronic industry.


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Harms, B., & Johnson, K. (2000). U.S. Patent No. 6,070,147. Washington, DC: U.S. Patent and Trademark Office.

Hertenstein, J. H., Platt, M. B., & Veryzer, R. W. (2005). The impact of industrial design effectiveness on corporate financial performance. Journal of Product Innovation Management, 22(1), 3-21.

Lewis, T. G. (2014). Booms. In Book of Extremes (pp. 51-67). Springer International Publishing.

Linzmayer, O. W. (1999). Apple Confidential: The Real Story of Apple Computer, Inc. No Starch Press.

Nord, G. S. (2001). Annual report 2009.

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