Essays on TNA Market Profit Potential in Malaysia and Vietnam Case Study

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The paper 'TNA Market Profit Potential in Malaysia and Vietnam" is a good example of a marketing case study. TNA Pty. Ltd. (TNA) is an Australian engineering and manufacturing company. It provides equipment and machinery for use in the food processing and packaging industry. It is a well-established company in Australia, having been founded in 1982 by an engineer working in the food industry. The company seeks to be the leading producer of its kind in the world. Thus far, it has succeeded in taking over the Australian market by storm, and the owners of the company are seeking to expand overseas.

This is an analysis of two potential markets, Malaysia and Vietnam, and their market profit potential for TNA. Malaysia Malaysia has a very richly diverse population in terms of culture and natural resources. This, combined with its lush tropical climate, makes the country a great and convenient place for all manner of food cultivation and research. For this reason, Malaysia is on its way to becoming one of the leading countries in food processing and production in Asia (Malaysian Investment Development Authority (MIDA), 2015). Advantages Malaysia has an economic freedom score of 71.5, as of 2016, ranking 29th in economic freedom in the world.

The country’ s economic freedom has been on a steady rise over the years, improving by 5.1 points since 2012. It has made especially great strides in the management of public finance and trade freedom (Heritage. org, 2016). Malaysia has attained the status of “ mostly free” . The number of government subsidies has been reduced, and the corporate tax is set to be reduced this year. Malaysia’ s regulatory efficiency has also improved greatly.

The government has put in place new measures to ensure this. Starting a business in Malaysia is very easy; it only takes three steps, and there is no stipulated minimum capital (Heritage. org, 2016). The country also has open markets. Malaysia’ s economic freedom (Heritage. org, 2016) Malaysia has recorded a steady population growth rate of about 2% per annum. The country’ s living standards have also been increasing along with the population increase. There is, therefore, an annual increasing demand for healthy and convenient foods, which in effect means that food factories continue to record the growing market.

The steadily increasing demand for packaged food in Malaysia makes the country a prime market for TNA, seeing as the food factories will require more machines, both in quality and quantity, for greater production. The food processing industry in Malaysia is already well established, which means that TNA already has a market in the country. This takes off the burden of having to introduce the market to their products. It is also worth noting that the food processing industry in Malaysia is rather successful. In 2013, Malaysia exported roughly 6.7 billion US dollars’ worth of food products, to approximately 200 countries, all from its local food processing and production industry.

This value was only 10% of the total output from Malaysia’ s food industry, which is dominated by small to medium scale companies. Processing technology has also been advancing in the country, and TNA can tap into this wave since there are more investors in the food industry now than ever before in Malaysia.

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