The paper "Kenya and Japan as Potential Expansion Choice Countries to Australia" is a delightful example of a case study on business. ManTea is one of the biggest tea companies in Australia and has been in the tea industry for over a decade. The company is headquartered in Sydney with various branches all over the various states in Australia. The company deals with the processing of tea from sourcing, drying, curing, packaging, and distribution among other processes. ManTea started as a small entity that specialized in branding ready-made tea and later expanded to include sourcing its own tea and processing the product to the last stages before distribution.
With a thriving tea culture in Australia, ManTea has been able to achieve rapid growth and as such, demand for its product has been on the increase. The company’ s value chain has been sourcing its tea locally from tea farmers in Northern Australia. However, the rising demand and the rapidly growing tea industry have necessitated the company to seek expansion into the global tea industry to meet the demand and satisfy consumer need for quality and variety. Purpose ManTea in its efforts has commissioned Ventures & Markets to conduct a feasibility study and report on the suitability of sourcing tea from new global sources and establishing their presence into the global market.
The countries with the potential to be a suitable need to have tea farmed in good conditions and a product of exceptional quality in line with international standards. The export standards have to comply with Australian regulations in addition to portending benefits for the company. Scope The report by Ventures & Markets will present Kenya and Japan to be the potential new source locations for ManTea to consider.
The report will examine the country's climatic conditions, environmental, and suitability as tea sources. It will additionally highlight vital management aspects for the establishment of business in the selected countries. The conclusion after evaluation will present the most suitable option of the two for ManTea’ s expansion in addition to giving recommendations on how to conduct the expansion. Environmental Conditions Geography, Climate, and Demography Kenya Kenya is an East African country with diverse and expansive geographical features such as the great rift. The country also lies on the equator and covers 581, 310 square kilometers.
The population of the country is estimated to be forty-five million people. The climate of Kenya is warm and humid categorized as a tropical climate. The climatic conditions however vary with regions, as there are places that are warm and humid and others that are arid towards the northern part of the country. Kenya is known for its great agricultural climate and as such, produces a diverse range of cash crops with tea being one of the top export crops for the country.
The Kenyan highlands, which are divided by the Great Rift Valley, are the most fertile region of the country with a rich agricultural history (Gesimba et al. , 2005). The climate in the country varies with a temperate climate as you move inwards and a tropical climate along with the coast and arid and semi-arid climate towards the north of the country. The country has long and short rain seasons. The long rain season happens between March and April to May and June and the short rains typically happen between October and December.
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