The paper "Core Competencies and Value Adding Process - Facebook" is a perfect example of a business case study. Facebook acquired some ideas from Facemash and Friendsters. Friendsters was a dating site in Harvard however the two sites had limited outreach since Facemash was just a site that one could vote “ hot” or “ not” and Friendsters was a dating site. However, facing a bit unique and since it allowed its students to sign up and create profiles and posting their pictures (Phillips, 2007). This was a bit different from Facemash where no one could create an account and on the other Friendsters was a mere dating site and is comprised of its members posting pictures as well as their hobbies.
But Facebook was more advanced, and to some extent, it was advanced according to the dating sites offered. Therefore, it also summed up as a dating site (Mwaura, 2009). Facebook also had a number of innovative features such as a wall where one would post something and friends would comment. Facebook mainly targeted Harvard students however it did spread to the whole public and it can also be for marketing purposes, unlike other social sites.
Facebook also had a group function in that individual with similar interests, for instance, students and particular product consumers would form groups that would share the same interests. Many users were frustrated using AltaVista, which happened to be the best search engine at that time. Even though AltaVista was good at canvassing the internet, it was poor at a ranking of search results (Mwaura, 2009). For instance, when Larry Page typed his name on the Google search box so that he could see what would happen, what he saw was Stanford University.
This did not happen in other search engines. The page rank option gave Google an advantage over its competitors since it made work easier to internet users. Unlike its rivals such as MSN and Yahoo filled their interfaces with photo, news highlights, email account offers among other things (Mwaura, 2009). However, Google’ s founders found this type of method irrelevant and unnecessary to Google’ s vision of organizing information basing on relevance. Consequently, they launched a white page that had a single search box at the center of the screen. Competition Both Google and Facebook have competition and they experienced it even when they were developing their products.
For instance, Facebook faced competition from several dating sites that were present at Harvard University (Phillips, 2007). On the other hand, Google faced competition from search engines such as AltaVista. Yahoo! , which had also partnered with Google dropped the partnership so that it could start its own search engine. Obviously, Yahoo! had studied how Google conducted its business and it wanted to implement it so that they could also get a market share among internet users.
Microsoft targeted Bing so that it could be able to counter Google competitive position. Customer segments Both Google and Facebook had the same customer segments since they targeted internet users (Phillips, 2007). Additionally, the two companies’ targeted students since Facebook targeted Harvard University students and Google initially targeted students at Stanford University. However, with time the two expanded to include the general public. However, Facebook was mainly used for socialization and Google was used and is still being used for educational purposes.
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