The paper “ Two Theoretical Approaches or Problem Solving Processes of Creativity” is a meaningful example of the essay on management. It is an apparent fact that many scholars and practitioners have alluded to the imperative role of creativity in any given organization. This is best epitomized by Agbor (39) who determined that while culture, technology, strategy, and other management are fundamental in establishing effectiveness in the 21st-century organizations, creativity is what propels organizational success in many sectors. In this case, creativity can basically be perceived as typically referring to the production of ideas that are both new and useful by any individual or a group of individuals who are engaged in a mutual task (Amabile, 1).
Towards developing a clearer perception of creativity at the organizational level, diverse scholars have made attempts to advance different theoretical approaches to the tenet of creativity. Nonetheless, this paper will be concentrated on only two theoretical approaches of creativity which will be fortified by robust practical work-based examples to explain them. These two theoretical approaches are explored in the subsequent section. Personality theoryAccording to Sternberg (89), a wide alley of research investigations have underpinned the central role of particular personality attributes for the purposes of creative functioning.
These attributes are best epitomized by the willingness to surmount specific obstacles, willingness to tolerate ambiguity and self-efficacy as well as the willingness to undertake sensible risks among others. This theory further asserts that creativity is a state of mind that can be learned and that some people seem to possess a facility of it while on the other hand others do not but this latter state can be enhanced through practice.
The cognition of personality characteristics having a strong association with creative achievements and activities has culminated in researches being carried out in different domains at diverse age levels by investigators who put into utility a wide variety of procedures. This has been through approaching the task from both the intra as well as inter-field points of view (Barron and Harrington, 454). The personality theory also asserts that there is a prerequisite of extensive persistence in order to brave any resistance which might be stimulated by the change process.
This is best epitomized in a work-based situation whereby an organization can be confronted with a market flooding crisis whereby the supply of a particular product can be extremely high thus minimizing the demand and price of that product in the market. In this case, an individual with a creative personality can risk-seeking for new markets where the supply of this particular product is low. Thus, he/she is able to buy this product at a low price in the immediate market and proceed to sell the same product at a high price in the new market where the supply is low and the demand is higher.
This is unlike in the association theory in the subsequent analysis which is founded on the application of procedures from one area to another through a clear knowledge path. The applicability of this workplace example of creativity in terms of buying low and selling high is fortified by diverse scholars, for instance, Sternberg (2003) and Sternberg and Lubart (1995) among others who determined that the tendency of buying low and selling high has a typical meaning of defying the crowd.
In this case, one has the willingness of standing up to conventions if at all he/she wants to think and eventually act in a creative manner.
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