The paper “ Comparison and Contrast of FaceBook and MySpace - SWOT Analysis and Marketing Mix” is an affecting variant of case study on marketing. This report aims to study the effectiveness of ‘ Internet Marketing’ with specific reference to the ‘ FaceBook’ and ‘ My Space’ networks. These sites have gained immense popularity in recent times and taken on the role of a cultural phenomenon. Today, social networking sites seem to have become an integral part of our everyday lives. We will first look at defining a Social Networking Site. Next, we will look at the growing importance of Internet Marketing and conduct a step-by-step analysis of the marketing mix employed by the two social networking sites, FaceBook and My Space.
These sites enable an individual to establish connections with complete strangers on topics of common interest. However, this is not what is primarily practiced on these sites. What sets these sites apart is the fact that they allow individual users to articulate and share their social networks. Hence this translates into connections being made between individuals who also share offline connections or past history.
Users of these SNS’ s are not necessarily looking to make new connections and networking, they use these sites as a platform to communicate with people who are already a part of their extended social network. 1.2 AimsThese sites have set in place a wide variety of technical features and the main format is that they consist of visible profiles that also display a detailed list of ‘ friends’ (who are basically also users of this system). A profile may be defined as a unique page where one can "type oneself into being"(Sundé n, 2003, p 3).
The visibility of a profile that one posts on a Social Networking Site differ from one site to another. Some sites, such as Tribe. Net and Friendster make profile information public, while others such as LinkedIn restrict what will be viewed. FaceBook allows viewers of the same network to access each other’ s profiles unless permission to view has been denied by the user. MySpace provides the user with the choice to decide whether they want their profile to be public or ‘ Friends only’ . SNS’ s allow for unique profiles, connecting with friends, posting comments and private messaging.
In addition, some allow for photo-sharing and video-sharing, blogging and even Instant Messaging Technology.