The paper "Apple’ s Value Chain Analysis" is a perfect example of a business case study. Value chain analysis refers to the process through which a firm identifies its primary, as well as support activities critical in adding value to the final product, thus the opportunity to analyze these activities to reduce costs while increasing differentiation. Various researchers have focused on the evaluation of this analysis tool with the objective of understanding its implementation in the real world. One of such researchers is Zhang (2010). In this article, the focus was on the evaluation of the case of Hewlett Packard (HP) under the influence of the value chain.
The research article did cover the company profile, role in the value chain, customers, and the value propositions. In the article, the author focuses on generating a critical distinction between the primary activities and the support activities. Some of the elements of the primary activities include inbound logistics, operations, outbound logistics, marketing and sales, and service. On the other hand, Zhang (2010) lists procurement, technology development, human resource management, and firm infrastructure as the aspects of the support system, which aid the role of the company in pursuit of competitive advantage.
From this perspective, the value chain tends to encompass the whole company in pursuit of competitive advantage and sustainability within the market and industry of operation. From the article, it is essential to note that HP designs inbound logistics with the objective of improving efficiency in the transportation through reduction of the energy use and cost, thus the platform to shift product transport to methods that are more efficient and optimization of the distribution network.
In addition, the company concentrates on cutting its operations costs through the removal of the diverse layers of management. The usage of the 3PL model by the company is ideal in the reduction of the fixed costs. Similarly, the company concentrates on the generation and implementation of quality strategies to maximise marketing and sales.
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