Essays on Organic Food Restaurant Business Plan Assignment

Download full paperFile format: .doc, available for editing

The paper "Organic Food Restaurant Business Plan" is an impressive example of a Business assignment. Organic food restaurant is a small start-up business that will retail in ready-made food upholding quality and unrivaled standards of hygiene. This restaurant will cater to the populations that are conscious of the kind of food they consume.   . Given that most of the food is sourced from genetically modified food (GMOs), some people have decided to go for organically grown food products. Owing to the widespread belief that the long-term effects of GMOs are not known and are a subject of controversy and speculation, the company has decided to venture into the field of offering the first-class provision of natural food devoid of chemicals.   Since the provision of organically grown food products has not yet picked up very well in the United Kingdom, the company decided to seize the opportunity.

The restaurant will be located north of Manchester City to serve both main town and suburban dwellers mainly middle and high-income earners working in both established production and service industries (Siegel, Brian & Bornstein 1993, pp 10-17). The core business of the restaurant Organic Food Restaurant (OFR) will be a family-owned restaurant business to venture into the preparation and selling of organically grown foods.

The company will source its products from selected and certified organic farms for vegetables and animal products. The company will present an extensive range of foods to cater to vegetarians and non-vegetarians who would wish to eat naturally produced foods.   The company will sell healthy snacks to various schools in the region as a strategy of promoting healthy living amongst primary school-going children (Pinson 2004, pp 7-9).   Vision: To be a distinguished organic food restaurant with a national image as a well-known healthy and affordable quality food hence promoting healthy trends and lifestyles.


Armstrong, J.S & Kesten C. G 2007, "Competitor-oriented Objectives: The Myth of Market Share". pp. 116–134.

Armstrong. M 2006, A handbook of Human Resource Management Practice (10th edition), Kogan Page, London.

Banting, P.R & Randolph, E 2010, Journal of the Academy of Marketing Science, SpringerLink 1 (1).

Business Plans. Retrieved on 10 April 11, 2012 from

Don, E. S, Tannenbaum, I.S & Lauterborn, F.T 1993, “Integrated Marketing Communications” NTC Business Books, a division of NTC Publishing Group.

Hamel, G. & Prahalad, C.K 1994, Competing for the Future, Harvard Business School Press, Boston.

Iannelli, V 2008, Organic Food - Kids and Organic Food, Child Nutrition Basics Guide. Retrieved on 10 April 11, 2012 from

Jyothi, B., Babu, G., & Krishna, I 2008, Object oriented and multi-scale image analysis: Strengths, weaknesses, opportunities and threats- A review. Journal of Computer Science, 4(9), 706-712.

Kerin, H & Rudelius 2001, "Marketing, The Core," 4th Edition, McGraw Hill Publishing.

Laermer, R & Simmons, M 2007, Punk Marketing, New York: Harper Collins.

Marketing Strategy. Retrieved on 10 April 11, 2012 from

McCarthy, E.J 1998,”Basic Marketing: A Managerial Approach," fifth edition, Richard D. Irwin, Inc., p.37.

Menon, A. et al. 1999. "Antecedents and Consequences of Marketing Strategy Making". Journal of Marketing (American Marketing Association) 63 (2): 18–40.

Needham, D 1996, Business for Higher Awards. Oxford, England: Heinemann.

Pinson, L 2004, Anatomy of a Business Plan: a Step-by-Step Guide to Building a Business and Securing Your Company’s Future (6th Edition). Page 20. Dearborn Trade: Chicago, USA

Shimizu, K 2009, "Advertising Theory and Strategies,"16th edition, Souseisha Book Company. (Japanese).

Siegel, E.S, Ford, R.B & Bornstein, J.M 1993, 'The Ernst & Young Business Plan Guide' New York: John Wiley and Sons.

Solis, B 2011, The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, John Wiley & Sons, Inc. pp.201-202.

The Marketing Mix (The 4 P's of Marketing). Retrieved on 10 April 11, 2012 from

Wolfe, L (2012). State Legal Requirements For Starting a Small Business. Retrieved on 10 April 11, 2012 from

(Wolfe, 2012).

Download full paperFile format: .doc, available for editing
Contact Us