Essays on Smart Home Business Plan Assignment

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The paper "Smart Home Business Plan" is a reasonable example of a Business assignment.   Smart Home Company provides home-based equipment for homes in the United Kingdom. It is currently taking advantage to capitalize its operations through a large scope of the market not based only in the United Kingdom. The Indian growing economy has attracted Smart Home Company.   . It is now the target population for its home-based products. The prime purpose of the existence of Smart Home Company is to provide quality products that will satisfy the secondary needs of the customers. Because they are currently the only home-based providers in the UK, they have a substantial chance to dominate the UK market.

They need to develop some core values like Customer service that encourages allegiance and confidence, frankness and directness, and intensification of the company’ s value that will guide the general mission plan of the company. These values will in turn develop new initiatives (ideas) that will add value to the company. As identified by the researchers, environmental scanning is very essential in identifying new markets. We have two types of environments; internal and external environments.

Apparently, Smart Home Company has appreciated ideas by employing diverse teams (sales, marketing, and market researchers) to analyze these environments. The scope of the teams will focus on the legal factors affecting the business, products, and services offered, brand identity, and the preliminary structure (management) of the organization.                     Introduction/background study   Smart Home Company provides customers with essential products for their homes and as well appreciates the concern of the legislative body is devoting both time and attention to the conventional issues that will up-lift the situations of the customer's needs.

It is one of the fastest-growing businesses in the UK economy.  

References

Ajay K. Kohli & Bernard J. Jaworski. 1990. Market Orientation: The Construct, Research Propositions and Managerial Implications. Journal of Marketing. Vol. 54, pp. 1-3.

Donald C. Hambrick. 2006. Environmental Scanning and Organizational Strategy: Strategic Management Journal. Volume 3, Issue 2, pages 159–174.

Duane Ireland, Jeffrey G. Covin & Donald F. Kuratko. 2009. Conceptualizing Corporate Entrepreneurship Strategy. Entrepreneurship Theory and Practice. Vol. 33, Issue 1, pp.19–46.

Jacob Goldenberg, Donald R. Lehmann & David Mazursky. 2001. The Idea Itself and the Circumstances of its Emergence as Predictors of New Product Success. Journal of Management Science. Vol. 47, No. 1, pp. 69-84.

John Hagedoorn. 2011. Innovation and Entrepreneurship: Schumpeter Revisited. Volume 5, Issue 3 pp. 883-896.

Michael, E. Porter. 1998. Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free press: ISBN: 0684841487.

Seagate. 2006. Brand Identity Standards: Designers Guide. Retrieved from: http://www.seagate.com/docs/pdf/branding/Seagate_brnd_id_stndrds_071306.pdf.

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