The paper "Management Analysis of Apple Company" is an outstanding example of a marketing case study. Apple Inc is a multinational technology company specializing in computer hardware, software and business support systems. The company has been accredited with revolutionizing the computer industry through its innovation. In 2012, Apple Inc was the most valued company with a market value of 623Bn dollars (Bryan, 2012). The company had gained a reputation in its management structure and its strategy especially under the past leadership of Steve Jobs. The company performance has been great with a management that is result-oriented.
Apple computer was formed by Steve Wozniak and Steve Job in Los Altos, California (David, 2009). Through strategic leadership and a company commitment to unique and quality products, Apple computers are among the world leaders in PC technology. Steve Jobs quit Apple in 1985 after a power struggle between him and the company. He later returned in 1985 and was named the interim CEO (Leander, 2012). This helped Apple to regain its market share especially after launching the iMac. At the moment, the company has expanded its operations into 8 segments which are; desktops, pad, portables, iPhone, iPod, other sales and software services (Tim, 2011).
This report will conduct a management analysis of Apple Inc. Role of organizational behavior Organization behavior consists of three main elements. These elements are; people, technology and external elements. There is an interaction, that occurs between the people, structure and technology. All these interactions are then influenced by the external environment in which the firm operates. In the case of Apple Inc, each element will be analyzed independently (Doole & Lowe, 2004). People The organization, a social system is made up of people.
This is the part of the organization that helps it to achieve its goals. The management has to deal with people appropriately in order to achieve their goals. At Apple, the employees are managed in the best way possible. This is through the provision of a conducive working environment at the company (Bryan, 2012). Structure The structure is an area that Apple computers have been able to succeed well. This is the official relationship between different people in an organization (Hitt, Ireland & Hoskisson, 2012).
For Apple, the structure consists of the CEO, Managers, accountants, assemblers among other employees. For the organization to perform effectively, these employees are related in a structural way. The organization structure that is used at Apple is loose and flexible. Apple can be cited to use the organic form of organization. This is through the use of a decentralized system where the employees’ ideas are listened to and are allowed to make their own decisions. Technology This is the means used to transform the input into the output.
Apple being a technology company utilizes that state of the art technology in their work. The type of technology that is utilized at Apple is intensive with different experts being involved in the development of the final product. Apple has been able to utilize sustainable technology through its green initiative. This has made the company to be among the most admired in the technology sector (Leander, 2012). Environment According to Doole & Lowe (2004), organizations have to interact with the external environment. This is in the form of raw material acquisition, hiring, and knowledge acquisition.
Apple has managed to manage the environment by being vigilant, able to adopt changes and good decision making.
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