The paper 'Analysis of T2 Organisation Management " is a good example of a management case study. T2 is a top Australian tea retailer with over 60 retail shops spread across Australia, the United Kingdom, New Zealand, and the United States. The company offers Australia’ s largest variety of premium, tea wares, and fragrant tea from different places across the world. A range of T2 products is also retailed in various top-class cafes and restaurants throughout the country, while ready-packaged T2 products can also be purchased from the shelves of leading retail stores in different parts of the world.
Within the last two decades, T2 has grown and developed and now retails approximately 9 million teacups per month. According to the company’ s website, T2 brands are packaged with a unique and ‘ immersive’ experience, which celebrates centuries of tea-making (T2 tea website, http: //www. t2tea. com/ ). This paper will provide an analysis of the company’ s organizational management strategies, through researching, analyzing, and discussing issues of sustainability and associated strategies and issues. While doing this, the paper will evaluate the significance of organizational behavior, human resource management practices, involvement in international business, the significance of technology, and appraise innovation and entrepreneurship at the company.
Finally, the paper will assess the future strategic management practices through engaging the three major strategies identified during the analysis of the company. Introduction T2 is a successful tea retail chain founded in 1996 by Maryanne Shearer in Melbourne. Australia is wrongly perceived as a nation whose population is more inclined to coffee than tea products. Over the years, the company has opened more than 40 stores in different regions across Australia. T2’ s growth can be attributed to a number of factors including excellent and branding consistency, store experiences, premium prices for premium products, and willingness to introduce a trend.
However, the implementation of these strategies, to ensure organizational growth, requires effective organizational management. Throughout the 18 years that T2 has been in operation, one thing that stands out is the ability of the management to maintain an organizational culture that affects the behavior and management. These factors are instrumental in executing the company’ s business strategies of expanding into the international market.
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T2 tea website, http://www.t2tea.com/