The paper "Marketing Analysis of the Aesop Company" is an outstanding example of a marketing case study. Over the last 20 years, the beauty industry has grown with an average rate of 4.5% globally. This has led to the expansion of the industries which deal with beauty products (Berghoff & Kühne, 2013). Aesop is a beauty products company based in Melbourne Australia. The company has gained a reputation due to its high-quality products made using plant-based and laboratory-made ingredients. The company has been committed to ensuring that they meet the needs of their customers.
The company has its products at Signature spaces, major department stores in large cities such as Paris, Hong Kong among others (Aesop, 2015). The company also operates an online store that can be accessed internationally (Aesop, 2015). The company has been very successful in the sector and recording profit in its operations. This report will analyze the Aesop market by looking at the background of the company, its marketing mix, competitors’ analysis, and give recommendations. Company Background Aesop was founded in Melbourne Australia in 1987 by Dennis Paphitis with an aim of coming up with superlative skin products for skin, hair, and body.
The industry is in the global beauty market which has been expanding at a very fast rate. At the moment, the company has grown to be one of Australia's largest beauty products exporters. The company has made its products available online and also in major cities which include New York, Melbourne, and Paris among others. The company also places its products in department stores (Aesop. 2015). In 2012, the company entered into an agreement with Natura Cosmeticos S. A where Natura acquired a 65% stake. The company is led by Paphitis who has a title as the creative director.
The recent stores are located at Collins Street, a new store in Paris among other major cities where the company has expanded its presence (Aesop. 2015). The company has 79 formulas that use uniform packaging of brown bottles and squeezable beige tubes (Hattie, 2013).
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