The paper “ Construction Entrepreneurship at Ajax Construction Company” is a convincing case study on management. Ajax Construction Company displays entrepreneurial orientation. Entrepreneurial orientation refers to processes of developing strategies that offer companies a basis for making entrepreneurial actions and decisions. In simple terms, entrepreneurial orientation can be described as the practices, processes and decision-making activities that result in a new entry. Lumpkin and Dess (1996) suggest that entrepreneurial orientation normally develops from a strategic-choice viewpoint, which claims that new-entry options can be done well by intentional enactment. This, therefore, implies that entrepreneurial orientation entails actions and intentions of main players operating within a dynamic reproductive process that aims at developing new ventures (Wiklund, 2006).
The main measures that feature entrepreneurial orientation incorporate a tendency to act independently, desire to take risks and to innovate and a propensity to be aggressive against competitors. It also entails a tendency to be proactive in relation to marketplace opportunities (Boehm, 2008). Ajax Construction Company has a tendency to act independently, desire to take risks and to innovate and a propensity to compete with other rivals firms in the market.
It also has a tendency to be proactive in taking marketplace opportunities. These features, therefore, make Ajax Construction Company display entrepreneurial orientation. Ajax Construction Company, since the 1970s, has been having a tendency to compete with other rivals firms in the market. It has, for a long time, managed to fight several arising problems, which made some competitors to be wiped out of the market as it survives and prospers. In the early 1980s, despite the currency problems that arose during this period, Ajax Construction Company managed to compete favorably in the market, thus making some firms unable to survive and advance under the prevailing market condition.
Ajax Construction Company has a tendency of taking market place opportunities. With its strong leadership, skilled staff and a strong financial management record, Ajax Construction Company has the ability to take risky ventures, being innovative and being proactive in taking market place opportunities. The need to invest in new technology makes Ajax Construction Company display entrepreneurial orientation. David, an employee, at Ajax Construction Company, is intending to present his proposal of innovative ideas to Allan, the owner of the company.
Allan, on the other hand, is ready to invest in the new idea, as long as it can take the company to the next level. It is believed that factors such as innovativeness, proactiveness, risk-taking, competitive aggressiveness, and autonomy do always prevail when a company involves in the new entry. However, successful new ideas can also be attained when some of these factors are working. In today’ s business environment, it is more important for companies to consider supporting the development of an entrepreneurial focus.
An entrepreneurial focus is very essential in today’ s business environment since it assists in developing new products and services that satisfy customers’ needs. Many entrepreneurs normally find it hard to discover the goods and services that are needed by customers. Therefore, by supporting the development of entrepreneur focus, entrepreneurs can easily discover new goods and services that satisfy customers’ requirements. Entrepreneurial focus also makes entrepreneurs to be disciplined and to always stay on track. Being focused therefore assists entrepreneurs to exert their energy efficiently, instead of placing them in different directions (Thornberry, 2006).