Introduction The Sblended Company deals with the production of liquid milk products. Among the liquid milk products it produces includes the milkshake, ice cream and liquid fresh milk. The company’s major market is the European countries majors the United Kingdom. This form of market is well versed economically. This together with the demand for milk products give the company better sales than companies dealing in other industries. However, certain factors such as competition and the flooding of the market by other milk producing companies play is major role in set backing the company.
However, several steps are necessary for increasing the performance of the company. This includes administering effective advertisements of the milkshake with an aim of increasing the popularity of the brand name. The UK market is well diversified and one of the major in the world. The fact that most of the customers and the general population consider milk as a safe beverage also increases the market for the milkshake. Market analysis entails studying the market for a given product by analyzing the merits, demerits and possible changes the market may face in future times.
The market for products in the United Kingdom is rather diverse and dynamic. The milk market in the country recorded revenue of $5.2bn in the year 2012. However, just as the market, the revenue is rather dynamic, varying depending on various factors. Depending on the weather conditions and the season, the production and consumption of milk varies considerably. High production of milk products are recorded in both summer and autumn seasons. The main concerns of the farmer as far as production of milk and selling their products to the market are the variability of milk products.
The Davenport report states the clear outline of obtaining the next big offer for a given organization. Every given organization strives to satisfy its customers so as to maintain its place in the market. An important step in this is defining the objectives. Even though, some of the companies lack clear objectives but are still capable of copping up with competition in market place. Organizations overtime consider various factors when running their operations. They constantly worry about what the organization is set to achieve.
Gaining new customers as well as retaining the confidence of existing customers is also important in managing an organization. Organizations dealing with milk production and supply consider various factors in determining their customer preferences. Studies and cards offered to the customers determine what types of milk products customers’ purchase during the different seasons. The market research on the variability of milk sales in the UK involved several retail outlets that sell milk products in London, Leeds, and Manchester. It also entails gathering information on what the circumstances make customers prefer spending money on a milk shake.
The diversity of customers is also considered in the analysis and research. This entails the customer’s age, gender, the number of children the customer has and the amount of income they receive. Maintaining customer buying pattern also plays a major role in establishing a stable market for milk shake products. This enable the company establishes a loyalty program that ensures the discovery of the buying pattern. Customers vary in their preferences for certain products.
In the analysis, so as to efficiently market products for a given company, the analysis groups customers according to age, lifestyle and their fashion.