Essays on Strategic Analysis of Hospitality Companies Case Study

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The paper "Strategic Analysis of Hospitality Companies" is a perfect example of a management case study. Carlson private limited was basically founded in 1938 with a paid-up capital of the only Dollar $ 55, as the Gold Bond stamp company and is the largest hospitality company that employee 115000 people in the world. Since 2001 this company has been named as the best company working mothers by the working mother magazine (www. tmcnet. com/. ../3108-customer-success-carlson-hotels-worldwide. htm). It has been declared as the 100 best companies as an employer as reported by fortune magazine in 2002.

The human rights campaign declared as the best place to work for GLBT equality. This success of the strategy of Carlson Hotels is due to several reasons. The first reason is that this company offers congruent and comprehensive hospitality, leisure, and holiday making services under one window (www. carlson. com). The company has only one internet address under one IP number that is www. carlson. com. The server for this internet company is located in the United States of America. The IP has only 489 organic keywords and there are only 217 in-links for a period of over 17 years (www. carlsonmarketing. com).

Strategically Carlson Hotels as a company are placed at a much advantageous position with respect to many other hotels companies in the world. Carlson Hotels have so far shown their presence in more than seventy-five countries of the world at 1060 various commercially viable locations. The brand names of the Carlson Hotels company are Park Plaza, Radisson Hotels, Country inns and suits, Park Inn and Regent Hotels (The Carlson Companies' saga, Star Tribune, May 1, 2007). The success of Carlson companies lays in the holistic and comprehensive hospitality services under one brand name of Carlson Hotels.

This company is involved in travel, restaurants, cruise and hotels. At One Time Carlson Hotels Company is serving millions of clients in the world. The services of this company speak for its efficiency, quality and consistency of individually customized service to each and every client in the world. The headquarters of Carlson Company lies in Minnesota, USA and is connected with Carlson Wagonlit travel management services which are known in the world for their highest quality (www. carlsonwagonlit. com). The strategy of this company is successful because of the design and delivery of loyalty, engagement with the clients and event management programs of the world’ s biggest hosts.

The motto of the company, while marketing the services of the company the customers are branded as the most valuable asset (http: //property. timesonline. co. uk/tol/life_and_style/property/investment/article2399656.ece). The best sort of planning for the clients is done through data management. There are extremely creative designs for this client management through the experience of this company in loyalty management. The state of the art technology is employed by this company on all the service centers irrespective of their location (David Phelps and Rochelle Olson, from hospitality to hostility, Star Tribune, May 1, 2007). A customer form, or at an African region is given the same services and attention as a customer of Minnesota.

The global offices include the regions like Asia Pacific and America while, these global offices work through their headquarters which are located in Minneapolis Minnesota, USA (www. carlsonhotelsasiapacific. com). The global offices cover the Middle Eastern regions like Kuwait City, Dubai, Abu Debi and the European centers are located in Northampton and Isle worth.

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