The Role of Culture in the Development of Effective Marketing Strategies - Coursework Example

This will help them to make effective strategies such as designing a marketing plan that can utilize the company's resources so that they can meet the goals and objectives of the company (Frost 2008, p 75) Changing organizational culture can be carried out successfully by following several steps indicated below.... … The paper 'Major culture Changes' is a wonderful example of a Management Essay.... Indeed there exists an organizational culture and several literature items define and explain it in different ways....

rdquo; Katzenbach et al (2012) The purpose of the study is to evaluate the role of Human Resource Management in improving strategic organisational management with respect to managing organisational culture.... This paper has been divided into four parts; the first paper outlines the role of human resource management and its contribution to organizational productivity.... The second part of this paper analyses the nature of the changing role of human resource management, looking into salon business management....

For example, the Thailand education system pays little attention to the development of English communication skills.... Wal-Mart and Carrefour imported western marketing strategies to South Korea instead of developing marketing strategies suited to the Korean context.... He argues that the two retailers marketing strategies were distinctly western and were not suited for the South Korean market.... With their poor understanding of South Korean culture, the two retailers could not understand why such marketing strategies were necessary....

Duxbury (2002) states the importance of intercultural communication as she writes about the role of communication in connecting people and easing cross-cultural interactions in marketing.... Marketing management is shaped by marketing strategies, plans, and control ideas adapted to exhaust viable markets.... Evidently, effective marketing management encounters challenging issues in trying to uses available company resources to enlarge its customer base, improve customer experience, and thus achieve objectives efficiently....

In particular, the literature review explores the aspect of the emerging concept of relationship marketing as one of the key emerging trends in global business in the modern market context.... In particular, the literature review explores the aspect of the emerging concept of relationship marketing as one of the key emerging trends in global business in the modern market context.... "Factors influencing the effectiveness of relationship marketing: a meta-analysis....