consumer behavior Essays Examples - Free Topics and Samples on consumer behavior

Strategies for Environmental Advertising and Consumer Behavior
The paper "Strategies for Environmental Advertising and Consumer Behavior " is a great example of a Marketing Case Study. Green shoppers tend to be older members of the society with relatively high incomes, good education and tend to exist in small families. However, these shoppers are not limited to this category as they are distributed across diverse demographics. Most green shoppers are driven by sustainability considerations. Some shoppers, however, consider sustainability an important but not ...
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Social Media Impact on Online Consumer Behavior
The paper "Social Media Impact on Online Consumer Behavior" is a perfect example of a Marketing Term Paper. During the last decade, social media have evolved into innovative hybrid elements of integrated marketing communications (IMC). Today, they enable businesses to interact and create lasting relationships with their consumers (Ioanăs & Stoica, 2014). Among the beneficiaries of social media in this respect is the Italian fashion house, Armani. Alamgir et al (2009) define social media as ‘a ...
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Consumer Behavior and Business Buyer Behavior
The paper "Consumer Behavior and Business Buyer Behavior" is a great example of a Marketing Term Paper. The report focused on the analysis of different competing brands: Smith’s, Thins, CC’s, and Doritos. Important areas covered by the report include brand performance, mental availability, and demographic and segmentation. Based on the brand performance, the report analyzed various measures that reflect market share, penetration, average purchase frequency, the share of category requirements, ...
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Buyer, Consumer Behavior, and Brand Performance
The paper "Buyer, Consumer Behavior, and Brand Performance" is a worthy example of an assignment on marketing. Calculating and Interpreting Brand Performance Measures Table 1: Brand Performance Measures Brand Market Share (%) Penetration (%) Average Purchase Frequency Category Buying Rate Share of Category Requirements (%) Sole Loyalty (%) Cheerios 14 40 1.6 7.1 23 0 Special K 20 44 2.0 7.0 ...
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Internal and External Influences on Consumer Behavior
The paper "Internal and External Influences on Consumer Behavior" is an outstanding example of marketing coursework. Currently, there are very many companies which produce similar and substitute commodities. This influences high competition which requires the management of the organization to make appropriate buying decision which can help them develop customer loyalty attract more customers and retain existing customers from switching to competitors in the market (Cerezo & Ato, 2013). Marketers, ...
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How Personalized Advertisement Affect Consumer Behavior
The paper "How Personalized Advertisement Affect Consumer Behavior" is a great example of a Marketing Literature Review. This literature review concentrates on how personalized advertisement affects consumer behavior. Personalization can be described using different terms. According to the Personalization Consortium, personalization is the application of technology together with consumer data to generate electronic commerce dealings between a particular business and every consumer (Ansari & Mela, ...
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Studying Consumer Behavior Is Really Essential
The paper "Studying Consumer Behavior Is Really Essential" is a great example of marketing coursework. Studying consumer behavior has a great influence on how marketers develop their strategies, for example, in market segmentation. Consumer behavior is a concept that has become essential in the market over recent years due to the ability of marketers to analyze buying behavior (Sigurdsson, 2013). The statement “the study of Consumer Behavior is essential for the successful development ...
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Consumer Behavior and Building Marketing Strategy
The paper "Consumer Behavior and Building Marketing Strategy" is a perfect example of a Marketing Case Study. The family is the basic social institution; it is the original avenue where individuals learn attitudes, values, and behavior that are essential in shaping their future personality (Calantone, Yeniyurt, Townsend and Schmidt, 2010). Traditionally, the family structure comprises of a married couple and children. Across the world, family and household growth patterns play a vital role in forming ...
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Factors Influencing Consumer Behavior, Patterns of Demand and Purchase
The paper “Factors Influencing Consumer Behavior, Patterns of Demand and Purchase " is a motivating version of coursework on marketing. Consumer behavior research enables better understanding and forecasting not only of the subject of purchases but also of purchasing motives and purchasing frequency (Schiffman, Kanuk 2004). One of the present fundamental presumptions for the consumer behavior research is the fact, that people often buy products not because of their main function but for ...
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Consumer Behavior in the Realization of a Business
The paper "Consumer Behavior in the Realization of a Business" is an outstanding example of marketing coursework. The report focuses on the critical role of consumer behavior in the realization of a business or industry success or failure. In addressing this, the report has arguably applied various consumer behavior models. Introduction Critical analysis of consumer behavior plays a pivotal role in the realization of a business industry success. In light of this, therefore; this marketing ...
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A Compression Among Two Consumer Behavior Theories
The paper "A Compression Among Two Consumer Behavior Theories" is a perfect example of a Marketing Assignment. Consumer behavior is a topic that has attracted significant levels of attention with intensive literature and theories set to cover it. Consumers are a unique lot that identifies with products and services at different levels. There are different attributes that define how consumers behave in regard to the purchase and acquisition of products and services. In this regard, there have a set ...
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Consumer Behavior and Decision Making Process Issues
The paper "Consumer Behavior and Decision Making Process Issues" is a great example of marketing coursework. Every day, consumers are faced with the challenge of making decisions on whether to buy particular products or not. Some of the most widely used products in the country are cosmetic and beauty products. The growth trend of the cosmetic industry is very fast and according to Kumar et al. (p. 286), cosmetic products have high demands, with quality, innovative and fast-moving products in the ...
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Consumer Behavior in the Tourism Industry
The paper "Consumer Behavior in the Tourism Industry " is a perfect example of a marketing research proposal. Over the years, the tourism industry has grown and expanded tremendously. In this case, the industry has increased to incorporate new aspects of market perception and management. One among them is increased perception and drive towards enhancing increased customer satisfaction in the industry. In this regard, organizations have resulted in the use of consumer traits perception as a feature ...
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The Effect of Advertising on Consumer Behavior
The paper "The Effect of Advertising on Consumer Behavior" is a good example of a marketing coursewprk. Marketing is a key function of any business through which a business can be able to drive up sales and generate adequate revenue to cater for its expenses and realize a profit for its owners. The marketing mix is comprised of four key elements; product, place, promotion and price. Advertising is part of the promotional element of the marketing mix. Through advertising, a business is able to ...
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Importance of Consumer Behavior to Marketing Strategies
The paper "Importance of Consumer Behavior to Marketing Strategies" is a good example of marketing coursework. A marketing strategy can be defined as the process of combining the marketing goals in form of a comprehensive plan which allows it to channel its resources on optimal opportunities in the marketing with the aim of increasing the company’s sales and hence achieve competitive advantage. Consumer behavior, on the other hand, is defined as the processes that customer use to choose a product ...
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Importance of Consumer Behavior and Understanding of Such Processes
The paper "Importance of Consumer Behavior and Understanding of Such Processes" is an outstanding example of marketing coursework. The concept of consumer behavior denotes the study of factors that influence the choices that consumers make when searching, procuring, consuming, appraising and disposing of products of value. The choices made by consumers regarding the purchasing of goods and services are influenced by both external and internal factors. Internal factors refer to individual consumer ...
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Celebrity Endorsements Influence on Consumer Behavior towards Luxury Brands
The paper "Celebrity Endorsements Influence on Consumer Behavior towards Luxury Brands" is a perfect example of marketing coursework. Studies have demonstrated that brand promotion is an effective strategy that can be used by marketers to increase consumer awareness and turn the product or service into a household name. The use of celebrities for advertising within product and service companies has become very common and a perceived means of product marketing and building of a corporate image. ...
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Consumer Behavior - Designing for a Hierarchy of Needs
The paper “Consumer Behavior - Designing for a Hierarchy of Needs" is an exciting variant of an assignment on marketing. Although I have an idea about the kinds of clothes and shoes my best friend likes, I would never buy him any because he is so unpredictable, what Dempsey and Mitchell refer to as attitudinal inconsistency. I have seen this in the way that he picks items when we go shopping. Initially, he would pick up an item, scrutinize it for a long time. In the end he would take it or ...
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Buyer and Consumer Behavior-Marketing, Measuring & Interpreting Brand Performance
The paper "Buyer and Consumer Behavior-Marketing, Measuring & Interpreting Brand Performance" is a good example of marketing coursework. This essay contains data findings and interpretation that will provide the reader with good knowledge about brand performance and marketing. The subjects covered in the paper are incorporated from different disciplines of business like consumer behavior, market psychology and marketing. The paper will thus seek to offer underlying findings related to branding, ...
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Green Marketing And Its Impact On Consumer Behavior
The paper "Green Marketing And Its Impact On Consumer Behavior" is a wonderful example of a Marketing Case Study. Since the 1970s, environmental pollution has become a prevailing concern for businesses and consumers (Loyola, B 2005; Sarumathi 2014). Indeed, current studies on environmental pollution show that greenhouse effects, ecological imbalances, and air and water pollution prevail as the key environmental issues influencing the marketplace and the customer needs (Sharma 2011; 2014). Accordingly, ...
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