The paper "Consumer Purchasing Behavior" is a good example of marketing coursework. The understanding of the feelings and reasons for making purchases by the consumers are crucial in formulating marketing strategies. The behavior of consumers is influenced by cultural factors, media, and the environment among other factors. Organizations have to ensure that all members got sufficient knowledge concerning the behavior of the consumers in the market when shopping. The knowledge concerning the purchasing behavior of the consumers can include knowledge concerning how the consumers do rank the products when making purchasing decisions.
As a result, marketing strategies adopted in organizations need to consider the purchasing behavior of the consumers (Hawkins, Best, and Coney, 2010). Considering the purchasing behavior of the consumers can be crucial in ensuring that the marketing strategies adopted can achieve the set objectives. The consumer behavior is dynamic making it necessary for organizations to conduct market research aiming at gaining sufficient knowledge concerning the purchasing behavior of consumers. Consumer purchasing behavior Marketing strategies of organizations do consider the purchasing behavior of the consumers in the market to be aware of the strategies that they can employ to assist in increasing the sales volume and market share.
Failing to know the purchasing behavior of the consumers can easily result in loss of market share as the set objectives cannot be achieved. Many organizations have been ensuring that research is conducted to assess the changes in the purchasing behavior of the consumers (Koufaris, 2002). Ensuring that the purchasing behavior of the customers is known in the process of coming up with marketing strategies can assist in making organizations competitive in the market. This is because they can be in a position to deliver products that can meet the needs of the consumers.
Besides, the brand image of the company can be improved by ensuring that an organization satisfies the expectations of the consumers that can be possible by considering the behaviors of the consumers when they are making purchases. The increased level of competition in the market can be attributed to the need for an organization to ensure that the purchasing behavior of customers is known. Companies are using the purchasing behavior of consumers to achieve competitive advantages (Nelson, 2002).
The consideration of the purchasing behavior of the consumers has led to changes to the marketing strategies as many organizations are now tailoring their strategies to accommodate the changes in the purchasing behaviors of the consumers. The technological changes in the market are also affecting consumer purchasing behavior as the preferences of the consumers is changing. The rapid changes in purchasing behavior have been the major problem with marketing strategies. The changes can be attributed to the increasing technology adoption by many organizations leading to changes in the products and services.
Competition has intensified as many organizations are coming up with innovative ways of meeting the needs of the consumers (Hawkins, Best, and Coney, 2010). As a result, the consumers purchasing behavior has been changing due to many products that are being launched in the market by organizations in the process of gaining a larger market share. Many features that are competitive are designed in the process of achieving competitive advantages making the consumers have various factors they consider in products before making purchases. As a result, the marketing strategies are being changed to meet the changes in the consumer taste for products.