The paper "Consumer Behavior And Cultural Influences" is a great example of a Management Assignment. Reid et al (2013), acknowledges that Australia has high lenience on alcohol consumption and heavy drinking more so in most social environments. Drinking in Australia is ingrained in many facets of the lives of Australians to an extent that, Australia has a drinking language with people who drink a lot being celebrated and the ones who moderately drink labeled negatively. It s more often than not referred to as a nation of drinkers. Overconsumption of alcohol in Australia is seen as a part of society.
Australians have learned to accept alcohol in the community as a deeply rooted practice that has been passed from generation to generation since colonial times. Therefore, the consumption of alcohol for most Australians is learned from an early age, the development of attitudes towards alcohol are not consciously learned rather than ingeniously accepted and acquired from the time they are young. This notion that, as the youth become young adults so, they acquire the drinking culture is among the cultural influences on overconsumption of alcohol.
The attitudes, of accepting alcohol consumption as the norm in the society, what the society expects of people, such that, the deviation from the generally accepted becomes a cause for alarm is what influences most Australians to go on with their drinking habits. Availability of social establishments for drinking The Australian drinking culture has evolved over the years to embrace or rather integrate drinking as a culture to an extent that, even women are encouraged to frequent entertainment establishments and drinking with family members being accepted (National Drug Strategy 2001).
Reid et al (2013) proclaim that overconsumption of alcohol in Australia is encouraged by structures that provide the platform for consumption of alcohol. The availability of alcohol in national sporting activities, business meetings, religious functions and cultural and also recreational events accentuates the overconsumption of it to the drinking nation (National Drug Strategy 2001, p. 6). Importance of Alcohol to the Australians As discussed that drinking is embedded in the lives of Australians be it, social gatherings, religious meetings, sporting activities, and business meetings, Australians place a lot of importance on drinking.
This goes a long way in showing that every celebration, socializing, relaxing calls for drinking and there is no measure as to what time one has had a lot to drink. With 61% of Australians accepting alcohol consumption on a regular basis is good for them and often associated with such values as “ hardiness” , “ self-reliance” and “ mateship” (National Drug Strategy 2001, p. 6), it shows that every occasion in Australia is completed with indulgence in alcohol. Reasons for investigating the overconsumption of alcohol in Australia Overconsumption of alcohol is a health concern to the society at large more so the risks posed to Australian youths when they indulge in the practice.
Overconsumption of alcohol has been known to have negative consequences on health such as impairing the development of the brain leading to memory loss. Negative social consequences, especially among the youths, include, depression and suicidal thoughts among the youths, irresponsible sexual and deviant behaviors, delayed performance in schools, accidents especially when the youths drink and drive and violence among other negative consequences. This is a worrying trend for Australia to her youths, the future leaders of the country, to embrace such a culture whose negatives outweigh its benefits for the harm caused is in most cases is irreversible.
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