Consumer Behavior And Cultural Influences - Assignment Example

In explores the teenagers' attitudes and perceptions towards the branded products (Vani et al, 2010)Background and Literature Review Product and consumer behavior refers to the behavioral characteristics displayed by consumers when searching, buying and disposing of goods and services that meets their needs and demands.... The study of product and consumer behavior is more than studying what the consumers can buy to include the reasons for purchasing and the frequency at which they purchase a particular product....

… The paper  “cultural influences on Consumer Behaviour - Comparison of Consumers in the UK and Hong Kong” is a thoughtful example of the research proposal on marketing.... One such view is put forward by Soares, who notes that “social sciences have long acknowledged cultural influences on human behaviour”.... The paper  “cultural influences on Consumer Behaviour - Comparison of Consumers in the UK and Hong Kong” is a thoughtful example of the research proposal on marketing....

This research was done to test the hypothesis H01 that cultural value is positively related to the loyalty of gold buying behavior.... This research was done to test the hypothesis H01 that cultural value is positively related to the loyalty of gold buying behavior.... The research further illustrates that the expatriates valued gold due to the link it has to their cultural community.... According to Douglas and Craig (2006), these cultural rituals include customer behavior as well as other occasions such as marriages, religious holidays and festive seasons....

For instance, a consumer is likely to be attracted to a product advertisement that fits his/her social and cultural environment.... Though these actors have been used for years to predict consumer behavior they have both their merits and demerits.... he advantage of using a motivation to predict consumer behavior is that advertisements for a product or service can be used to appeal to needs shared by a large segment of people considering the Maslow's hierarchy of needs....

Current literature on the cultural and psychological perspectives in consumers regarding the ritual of Christmas has attempted to develop an understanding of consumer behaviours and their consumption perspectives (Wennell, 2015).... From a cultural perspective, it has created and reinforced the culture of consumerism.... This essay argues that from a purely social and economic point of view, Christmas is greatly significant as it achieves a crucial role in legitimizing and sustaining consumer capitalism....

Culture being a comprehensive concept includes almost all that influences the consumer thought process and behaviour.... It influences preferences and decision-making process.... Culture influences consumer behaviour by setting restrictions within which the people in the culture think, feel and act in a manner that is consistent to that of the other members of the same culture since culture makes it seem natural to behave in such a manner.... This happens through cultural values which affect the norms that specify an acceptable range of responses to specific situations....

There has been much argument as to whether class really influences the consumer cultures and the choices made by consumers in terms of the products they buy.... This paper seeks to determine if class influences consumption patterns of different people by analyzing the arguments for the importance of class and the arguments against and then forming an opinion.... … The paper "Theories Supporting the Need of Understanding Class When Targeting consumer Culture" is an outstanding example of management coursework....

nbsp;Start-ups and medium-sized business lack the integration of cultural values in their marketing strategies since they opt for economical that is budget-friendly marketing which is simply within the limit of their budget.... nbsp;Start-ups and medium-sized business lack the integration of cultural values in their marketing strategies since they opt for economical that is budget-friendly marketing which is simply within the limit of their budget.... Thus, the sense of victory and championship gives the brand an aspect of cultural value wherein it is perceived as a prestigious, great drink....