Essays on Carnival Cruise Lines Charting a New Brand Course Case Study

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  The paper "Carnival Cruise Lines Charting a New Brand Course" is a perfect example of a Marketing Case Study. Carnival Corporation is among the best and the largest companies that provide leisure travel in many parts of the world. It provides travelers all over the world with exceptional cruise services at a value that is exceptional. The services offered by the company include restaurant services, spa, and gym and fitness facilities among other services (Biehn, 2006). Some of the portfolio for the company in the world includes P and O Cruises which are found in the United Kingdom, Princes Cruises found in the North America and also the Carnival Cruise Line among the others.

Besides, the Carnival Corporation still has a tour company which is made so as to complement the cruise operations. The carnival cruise company has almost 101 ships that pay a visit to around 700 ports globally. The management has been expanding the services of the company where it has been extending its operations. For instance, around 15 ships that are new are planned to be added to the Carnival Corporation cruise by the year 2020.

Besides, the Carnival Corporation has more than 120,000 employees in all over the world, and also its ten brands of the cruise line usually attract almost 11 million individuals every year, which is around 50% of the total cruise market in the whole world (Dev, 2006). On a daily basis, more than 277,000 always sail abroad by using the cruise ships of the Carnival Corporation. However, the ten leading brands of the Carnival Corporation usually provide a broad range of transport experiences for a large number of guests who have different languages, backgrounds, and also different cultures.

Furthermore, the broad services which are provided by this company in most cases have a good impression to the travellers since they offer extraordinary transport at an outstanding cost (Knapp, 2011). In the year 2015, the total revenue which was collected Carnivore Corporation was amounting to 15.7 billion American dollars, thus making it be among the top 200 companies in the Fortune list of 500. Also, the Carnival Corporation is in position 311 in the FORBES 2000 list of the largest and also powerful Companies in the global world.

On the side of earnings, in the year 2015, the Carnival Corporation had higher earnings by 40 percent as compared to the year 2014. Besides, the Carnival Corporation Company has its headquarters in various parts of the world which include London, Florida, England and Miami (Weaver, 2005). Also, in the year 2013 this company established and headquarters in the Asian continent in the place known as Singapore. However, the stock for the Carnival Corporation has been recorded on both the stock exchange in London and the stock exchange of New York. However, sometimes the Carnival Corporation collaborates with the Carnival PLC Company to operate as a dual company where they combine their businesses together hence functioning as a single entity.

Also, a combination of these two companies has been facilitated by a contract agreement with these two legal entities (Biehn, 2006). Furthermore, the shareholders of these two companies usually have similar economic interests and also similar voting interests, even though their shares are always listed stock exchanges which are different.

References

Biehn, N. (2006). A cruise ship is not a floating hotel. Journal of Revenue and Pricing Management, 5(2), 135-142.

Brida, J. G., & Zapata, S. (2009). Cruise tourism: economic, socio-cultural, and environmental impacts. International Journal of Leisure and Tourism Marketing, 1(3), 205-226.

Chronopoulos, C., Chevalier, P., Picard, I., Kaldas, A., Carabin, P., Holcroft, G., & Lines, C. C. (2005, May). The plasma arc waste destruction system—one year of maritime experience. In Proc. 24th Int. Conf. Incineration and Thermal Treatment Technologies (Galveston, TX, USA).

Dev, C. S. (2006). Carnival Cruise Lines Charting a New Brand Course. Cornell Hotel and Restaurant Administration Quarterly, 47(3), 301-308.

Gulliksen, V. (2008). The cruise industry. Society, 45(4), 342-344.

Johnson, D. (2002). Environmentally sustainable cruise tourism: a reality check. Marine Policy, 26(4), 261-270.

Knapp, C. L. (2011). Contract Law Walks the Plank: Carnival Cruise Lines, Inc. v. Shute. Nev. LJ, 12, 553.

Kwortnik, R. J. (2006). Carnival cruise lines burnishing the brand. Cornell Hotel and Restaurant Administration Quarterly, 47(3), 286-300.

Mullenix, L. S. (2011). Carnival Cruise Lines, Inc. v. Shute: The Titanic of Worst Decisions. Nev. LJ, 12, 549.

Weaver, A. (2005). Spaces of containment and revenue capture:‘super-sized cruise ships as mobile tourism enclaves. Tourism geographies, 7(2), 165-184.

Wood, R. (2004). Cruise ships: deterritorialized destinations. Tourism and Transport, 133-146.

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